Waaron Kuu's Zīmola Dizains — Shawn Goh Chin Siang

Darbs Waaron Kuu's Zīmola Dizains, kura autors ir Shawn Goh Chin Siang, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2023

Waaron Kuu's Zīmola Dizains

Autors: Shawn Goh Chin Siang

Klients: Hai Soon Leong Sdn.Bhd

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Waaron Kuu's Zīmola Dizains

Waaron Kuu's ir restorāns, kas pārstāv sešas galvenās Malaizijas etniskās kultūras. Lai izceltu zīmola vispārējo skaistumu, komanda izmantoja tumši violetu krāsu, lai uzsvērtu katru kultūras raksturu, un pievienoja tradicionālās spēles un instrumentus. Viņi arī izmantoja dažādus vietējos elementus, lai dekorētu ilustrācijas, kas novietotas dažādos restorāna stūros un uz bļodām un iepakojumiem. Dizains ne tikai prezentē sešas galvenās Malaizijas etniskās kultūras, bet arī rada unikālu restorāna zīmola tēlu.

Atzinība

Par Bronzas balva A' Design Award

Waaron Kuu's Zīmola Dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Waaron Kuu's Zīmola Dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Waaron Kuu's Zīmola Dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Izmēri un iepakojums: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Birkas: Malaysia, Malaysia Food, Branding Design
Ražošanas tehnoloģija: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Dizaina izaicinājums: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Pētījums: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Iedvesma: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Projekta ilgums: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Darbības plūsma: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Patenti: waaron kuns, 2023
Attēlu autori: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.