Ride on the Right Track Sociālo mediju kampaņa — Tai Yuan Chiou and Chien Chun Feng

Darbs Ride on the Right Track Sociālo mediju kampaņa, kura autors ir Tai Yuan Chiou and Chien Chun Feng, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Reklāmas, mārketinga un komunikācijas dizains.

BronzasReklāma· 2023

Ride on the Right Track Sociālo mediju kampaņa

Autors: Tai Yuan Chiou and Chien Chun Feng

Klients: Momentum Bikes

Bronzas balva A' Design Award ieguvējs kategorijā Reklāma

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Krāsas

Dizains

Par Ride on the Right Track Sociālo mediju kampaņa

Ride on the Right Track ir sociālo mediju kampaņa, kas izveidota velosipēdu zīmolam, lai veicinātu ilgtspējīgus ikdienas ieradumus. Kampaņā tiek izmantotas organiskas ilustrācijas, zaļā krāsu palete, augu iedvesmoti attēli un draudzīgs vēstījums, lai padarītu ilgtspējību pieejamu un saprotamu. Saturā ietilpst izklaidējoši infografiku fakti, stāstu uzlīmes Instagram un Facebook platformām, tiešraides pasākums un sociālo mediju filtrs. Ar nelieliem, vienkāršiem soļiem tiek veicinātas zaļākas transporta metodes un pilsētas lauksaimniecība. Mērķis ir panākt kopēju ietekmi, kas veidota no ikdienas izvēlēm.

Atzinība

Par Bronzas balva A' Design Award

Ride on the Right Track Sociālo mediju kampaņa ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Ride on the Right Track Sociālo mediju kampaņa būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Ride on the Right Track Sociālo mediju kampaņa lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Izmēri un iepakojums: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Birkas: Social Media Campaign, Illustration Design, Eco-friendly, Green
Ražošanas tehnoloģija: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Dizaina izaicinājums: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Pētījums: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Iedvesma: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Projekta ilgums: The project started in April and ended in May 2022 in North America and Europe.
Darbības plūsma: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Patenti: Copyrights belong to Momentum Bike, 2023.
Komandas dalībnieki: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Attēlu autori: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak