Nunn Bush 3D Produkta Animācija by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Sudraba balva A' Design Award in Filmu, video un animācijas dizains Competition Category.
SudrabaFilma· 2023
Nunn Bush 3D Produkta Animācija
Client: Morgan Studio
Sudraba balva A' Design Award Winner in Filma Category
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- Verified Award Winner
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The Design
About Nunn Bush 3D Produkta Animācija
Projekts tika izveidots, lai jautrā veidā parādītu visas produkta funkcijas, un tas ir informatīvs, bet nekaitinošs. Mērķis bija parādīt apavu konstrukciju. Iedvesma nāca, pētot elementus, kas varētu reprezentēt produktu, piemēram, dabu ar visām krāsām un noskaņām. Kurpes tika modelētas, izmantojot fotogrāfijas kā atsauci un cietās virsmas 3D modelēšanas metodes. Modelēšanai dizaineri izmantoja programmatūru C4D. Visas faktūras tika veidotas, izmantojot ādas tekstūru un dažas Photoshop otas. Vray tika izmantots renderēšanai un Houdini simulācijām.
The Recognition
About the Sudraba balva A' Design Award
Nunn Bush 3D Produkta Animācija ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Nunn Bush 3D Produkta Animācija būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Nunn Bush 3D Produkta Animācija ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
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