De Muros a Marcas Izvēles kurss, mākslas grāmata by Paul Joshua Martinez Calderon

De Muros a Marcas Izvēles kurss, mākslas grāmata by Paul Joshua Martinez Calderon is a highly esteemed winner of the very prestigious 2025 Bronzas balva A' Design Award in Izglītības, mācību līdzekļu un apmācību satura dizains Competition Category.

BronzasIzglītība· 2025

De Muros a Marcas Izvēles kurss, mākslas grāmata

by Paul Joshua Martinez Calderon

Bronzas balva A' Design Award Winner in Izglītība Category

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Colors

The Design

About De Muros a Marcas Izvēles kurss, mākslas grāmata

De Muros a Marcas ir izvēles universitātes kurss un mākslas grāmata, kas izveidota, lai mācītu mākslas un dizaina studentiem par street art jeb ielu mākslu un tās ietekmi uz mūsdienu dizainu. Mācību programma tika izstrādāta, iesaistot dizaina profesionāļu ieteikumus, un aptver gan vēsturiskas, gan mūsdienu atziņas, praktiskus projektus un noslēguma projektu piecpadsmit nedēļas garumā, notiekot vienai nodarbībai nedēļā. Mākslas grāmatas izmērs ir 32 cm x 28 cm, un tajā apvienotas ar spirtā šķīstošiem marķieriem un akrila krāsām veidotas rokdarinātas ilustrācijas ar digitālām ilustrācijām. Katru nodarbību papildina slaidi un izdrukājamas A4 formāta veidnes.

The Recognition

About the Bronzas balva A' Design Award

De Muros a Marcas Izvēles kurss, mākslas grāmata ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka De Muros a Marcas Izvēles kurss, mākslas grāmata būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. De Muros a Marcas Izvēles kurss, mākslas grāmata lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.
Dimensions & Packaging: The art book measures 32 cm in width and 28 cm in length, with various finishes that enhance durability and the quality of the illustrations. The slides and course syllabus are formatted according to the university's standards. The guides and sheets are designed in A4 size to ensure students can easily print them using a standard printer.
Tags: Street Art, Art Book, Design Course, Cathedra, Illustration, Editorial Design, Book Design, Graffiti, University Class
Production Technology: The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.
Design Challenge: The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.
Research: For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.
Inspiration: Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.
Project Duration: The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.
Operation Flow: The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.