Dr Dancheva Vietnes pārveide by Maria Burgelova - More By Us

Dr Dancheva Vietnes pārveide by Maria Burgelova - More By Us is a highly esteemed winner of the very prestigious 2025 Dzelzs balva A' Design Award in Tīmekļa vietņu un tīmekļa dizains Competition Category.

DzelzsTīmeklis· 2025

Dr Dancheva Vietnes pārveide

by Maria Burgelova - More By Us

Client: Dr Dancheva

Dzelzs balva A' Design Award Winner in Tīmeklis Category

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Colors

The Design

About Dr Dancheva Vietnes pārveide

Dr. Dančevas, dermatoloģijas un veneroloģijas eksperta, vietnes pārveide demonstrē pārdomātu pieeju medicīniskās informācijas un lietotāja pieredzes saskares punktam. Tā rada digitālo vidi, kas līdzsvaro klīnisko precizitāti ar pacienta komfortu. Vizuālo dizainu raksturo rūpīgi izvēlēta pasteļtoņu palete. Maigas, smalkas un siltas blāvās krāsas harmoniski veido mierīguma sajūtu. Šī apzinātā krāsu izvēle efektīvi rada viesmīlīgu un mierinošu atmosfēru. Saistošas fotogrāfijas veido saiknes sajūtu.

The Recognition

About the Dzelzs balva A' Design Award

Dr Dancheva Vietnes pārveide ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Dr Dancheva Vietnes pārveide būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Dr Dancheva Vietnes pārveide tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The website for Dr. Dancheva balances clinical expertise with patient empathy. It innovates by integrating extensive medical articles with relatable imagery, fostering trust. The design employs a calming pastel palette and clean UI, mitigating patient anxiety while delivering comprehensive information. Key strengths include its user-friendly booking, accessible location details, and visually impactful before-and-after showcases.
Dimensions & Packaging: The website is responsive, adapting to various screen dimensions. Developed on WordPress with Elementor, it utilises a modular grid system for flexible content display. Image files are optimised for web, maintaining resolution while minimising file size. Content is structured for SEO, ensuring accessibility and discoverability. Technical properties include cross-browser compatibility ensuring a seamless user experience across devices.
Tags: dermatology website, venereology website, WordPress design, Elementor, responsive design, medical website, patient-centric design, aesthetic dermatology, skin health, online booking
Production Technology: The website, initially on WordPress, was redesigned and optimised utilising Elementor for seamless content management and future updates. This approach allowed for a streamlined workflow, ensuring the preservation of existing information while enhancing the user interface. Design methodologies focused on responsive layout and intuitive navigation. Elementor's capabilities were leveraged to create a modular structure, enabling precise visual adjustments and efficient content population. Image optimisation was performed to enhance loading speeds, ensuring a smooth user experience. This strategy balanced technical efficiency with design refinement, providing a user-friendly platform.
Design Challenge: The core challenge was balancing clinical accuracy with patient comfort. Presenting sensitive medical information without causing distress required a nuanced approach. Overcoming the inherent tension between unfiltered medical truth and empathetic design was difficult. We needed to integrate extensive existing content while creating a modern, accessible interface tested our design methodology. Striking the right visual tone, avoiding overly clinical imagery, while maintaining informative value and trust, was the most complex hurdle.
Research: Comparative website research aimed to optimise patient engagement.

Objectives: analyse successful medical websites and translate best practices for a dermatology/venereology context.

Methodology: comparative analysis, focusing on information architecture, visual design, and content presentation.

Data collection: website audits, competitor analysis, and review of design guidelines for medical websites.

Results: identification of effective strategies for balancing clinical information with user-friendly design. Insights: prioritising clear navigation, relatable imagery, and calming aesthetics enhances patient trust and accessibility.

Impact: a website that effectively communicates medical expertise while fostering a reassuring online experience, positively influencing patient engagement and clinic perception.
Inspiration: The core inspiration for the Dr. Dancheva website redesign stemmed from the critical need to bridge the gap between clinical dermatology's inherent complexity and the patient's desire for comfort and understanding. Dr. Dancheva's unwavering commitment to holistic patient care provided the fundamental driving force, inspiring a design approach that prioritized demystifying medical information.

Inspiration was drawn from a deep exploration of patient psychology, specifically how visual and interactive elements impact user perception in a sensitive medical context. This research illuminated the need for a calming visual language and an intuitive, user interface. The desire to mitigate patient anxiety, often associated with medical information, directly influenced the selection of a soft pastel palette.
Project Duration: The project stared on 21st of January 2024 in Sofia, Bulgaria.
Operation Flow: Users navigate easily through improved menus, finding information on skin conditions and treatments. Booking appointments is simple, with a dedicated section. Relatable images and calming colours create a welcoming experience. Articles are organised for easy reading, and a search bar allows quick access to specific topics. Before-and-after photos show real results, building trust. The website adapts to any device, ensuring a smooth experience whether on a phone, tablet, or computer. This user-friendly approach empowers patients to manage their skin health with ease.
Team Members: Creative Director: Maria Burgelova
Lead Designer: Maria Yordanova
Senior Designer: Valeria Petrova
Senior Designer: Bozhidar Hadzhiev
Graphic Designer: Beloslava Ivanova
Graphic Designer: Boris Savev
Copywriter: Elisaveta Vakavchieva
Image Credits: All credits are in the PDF.