Sinopec Charging Station Zīmola identitāte — Guangzhou Ace

Darbs Sinopec Charging Station Zīmola identitāte, kura autors ir Guangzhou Ace, ir augsti novērtēts un ļoti prestižās 2026 Bronzas balva A' Design Award ieguvējs kategorijā Reklāmas, mārketinga un komunikācijas dizains.

BronzasReklāma· 2026

Sinopec Charging Station Zīmola identitāte

Autors: Guangzhou Ace

Klients: Sinochem

Bronzas balva A' Design Award ieguvējs kategorijā Reklāma

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Krāsas

Dizains

Par Sinopec Charging Station Zīmola identitāte

Sinopec uzlādes stacija ir zīmola identitātes sistēma, kas izveidota elektrisko transportlīdzekļu uzlādes stacijām. Logotipa iedvesmas avots ir peonijas motīvs, un tas ziedlapas, lapas un vīteņa augšanas secību pārvērš uzlādes spraudņa siluetā. Gradients no zilas uz zaļu krāsu sasaista iedibināto korporatīvo krāsu paleti ar atjaunojamo enerģiju. Vienkāršotā forma paliek salasāma līdz pat 50 metru attālumā. Lapu un vīteņu formas tiek atkārtoti izmantotas kā zemes marķējumi, kas vada apmeklētājus. Sistēma aptver norādes, digitālās saskarnes, uzlādes iekārtu dizainu un drukātos materiālus.

Atzinība

Par Bronzas balva A' Design Award

Sinopec Charging Station Zīmola identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Sinopec Charging Station Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Sinopec Charging Station Zīmola identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
Izmēri un iepakojums: Page size 285 mm x 210 mm
242 pages
Birkas: Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
Ražošanas tehnoloģija: Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
Dizaina izaicinājums: The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
Pētījums: Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
Iedvesma: The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
Projekta ilgums: The project started in Beijing in January 2024. The designdebutedin China in February 2025.
Darbības plūsma: The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
Komandas dalībnieki: Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun