Sprouties Zīmola identitāte — Studio Matte

Darbs Sprouties Zīmola identitāte, kura autors ir Studio Matte, ir augsti novērtēts un ļoti prestižās 2026 Bronzas balva A' Design Award ieguvējs kategorijā Reklāmas, mārketinga un komunikācijas dizains.

BronzasReklāma· 2026

Sprouties Zīmola identitāte

Autors: Studio Matte

Klients: Studio Matte

Bronzas balva A' Design Award ieguvējs kategorijā Reklāma

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Krāsas

Dizains

Par Sprouties Zīmola identitāte

Sprouties ir no fermas līdz kaķu zālei zīmols, kura piegādes modelis ir vērsts uz uzturvielu blīvumu un piegādes ķēdes caurspīdīgumu. Tas ir pirmais zīmols, kas piedāvā svaigu, gardēža cienīgu kaķu zāli Apvienotajos Arābu Emirātos. Attālinoties no tradicionālajām mājdzīvnieku nozares klišejām, vizuālā identitāte izmanto Dabiskās greznības koncepciju, apvienojot dziļus zaļos toņus ar izsmalcinātiem krēmkrāsas toņiem un pielāgotu logotipu. Kaķa ikona ir paslēpta burtā "i". Projekta centrālais elements ir tā divkāršā pielietojuma iepakojums: perforēts strukturāls apvalks, kas pēc izsaiņošanas pārvēršas par minimālistisku dekoratīvu objektu mūsdienīgiem interjeriem.

Atzinība

Par Bronzas balva A' Design Award

Sprouties Zīmola identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Sprouties Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Sprouties Zīmola identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Izmēri un iepakojums: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Birkas: pet, cat, wellness, premium, natural, feline, grass
Ražošanas tehnoloģija: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Dizaina izaicinājums: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Pētījums: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Iedvesma: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Projekta ilgums: 6 months, France and UAE
Darbības plūsma: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Komandas dalībnieki: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk