Feel The Vineyard Izstāžu dizains — Kelvin Chan

Darbs Feel The Vineyard Izstāžu dizains, kura autors ir Kelvin Chan, ir augsti novērtēts un ļoti prestižās 2020 Bronzas balva A' Design Award ieguvējs kategorijā Pasākumu un notikumu dizains.

BronzasPasākums· 2020

Feel The Vineyard Izstāžu dizains

Autors: Kelvin Chan

Klients: Hong Kong Trade Development Council - Exhibition Services

Bronzas balva A' Design Award ieguvējs kategorijā Pasākums

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Krāsas

Dizains

Par Feel The Vineyard Izstāžu dizains

"Sajūti vīna dārzu" ir izstāžu dizains, kas radīts vīna un stipro dzērienu tirdzniecības izstādei Honkongā. Izkārtojums aizņem astoņsimt trīsdesmit trīs kvadrātmetrus un ietver stendus 255 vīna zīmoliem. Tēma ir vīna darītava. Galvenie materiāli ir koks, zāle un metāls. Koka raksti atgādina tradicionālās mucas, savukārt zāle liek domāt par vīnogulāju dārzu. Displeja vienībām tika izvēlēti stiepļu metāla skapīši, lai taupītu vietu un nodrošinātu elastīgu izkārtojumu iespējas. Aromātu siena atklāj dažādus Austrālijas vīnu smaržu toņus, bet vīna bārs piedāvā mierīgu degustācijas zonu.

Atzinība

Par Bronzas balva A' Design Award

Feel The Vineyard Izstāžu dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Feel The Vineyard Izstāžu dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Feel The Vineyard Izstāžu dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Izmēri un iepakojums: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Birkas: Exhibition, winery, natural, Australia, Wine, modern, creative
Ražošanas tehnoloģija: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Dizaina izaicinājums: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Pētījums: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Iedvesma: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Projekta ilgums: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Darbības plūsma: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Attēlu autori: Hong Kong Trade Development Council