The Tiny House Mobilais bārs — Gradient Experiential

Darbs The Tiny House Mobilais bārs, kura autors ir Gradient Experiential, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Pasākumu un notikumu dizains.

SudrabaPasākums· 2020

The Tiny House Mobilais bārs

Autors: Gradient Experiential

Klients: Gradient Experiential

Sudraba balva A' Design Award ieguvējs kategorijā Pasākums

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Krāsas

Dizains

Par The Tiny House Mobilais bārs

Tiny House ir mobilais bārs, kas paredzēts ceļojošiem zīmola pasākumiem. Konstrukcija tika pārveidota par pārvietojamu japāņu bāru. Divi mikrobāri pasniedz kokteiļus intīmā interjerā ar sēdvietām, kas vērstas pret bārmeni. Āra viesmīlības zona ietver highball bāru gaidošajiem viesiem, kinētiskās smilšu galdu, bambusa vēlēšanos koku, atpūtas mēbeles, ekrānu zīmola saturam un vītņotas kāpnes uz jumta atpūtas zonu. Materiāli ietver cipreses koku, rūdītu stiklu un shoji papīru. 7,62 metrus garajai konstrukcijai ir paslēpti riteņi, iebūvēta klimata kontrole un ģenerators.

Atzinība

Par Sudraba balva A' Design Award

The Tiny House Mobilais bārs ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka The Tiny House Mobilais bārs būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. The Tiny House Mobilais bārs ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: We designed an experience that both captures the spirit of the brand and the attention of event-goers. To do so, we've transformed a sustainable and progressive tiny house into a transportable and elegant Japanese bar, where guests both inside and outside of the structure will be treated to the highest form of Japanese hospitality. Two micro bars serve cocktails in an intimate setting inside the house, while a hospitality lounge outside features a highball bar for guests during their wait to get inside. The outdoor area also includes interactive elements such as a kinetic sand table, a bamboo wishing tree, lounge furniture, a TV for brand content, and a spiral staircase to the rooftop.
Izmēri un iepakojums: Trailer in transportation mode specs:
- Length:7.62m; Width:2.6m; Height: 3.78m
- Estimated GVWR: 14,500lbs
- (2) 8k Axles and Self Storing Hitch System, 2-5/16 Ball Coupler
- Schantz Retractable Wheel System
Birkas: The Tiny House, House of Suntory Tiny House, Roku, Haku, Toki
Ražošanas tehnoloģija: The 20ft long structure meets all legal code nationwide to pass as a house and contains features such as hidden wheels, closable clam shell, spiral stairs, built-in HVAC, generator for self-sufficient electric supply, and hand sink and ice storage. Material used include, cypress wood, faux concrete, tempered glass, semi-gloss black powder-coated metals, semi-gloss automobile paint, composite wood decking, removable black wood paneling, shoji paper, and linen textured wall covering.
Dizaina izaicinājums: The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
Pētījums: A lot of research happened prior to launching the Tiny House. The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
Iedvesma: Creating a physical manifestation of what the House of Suntory house would look like. This, combined with inspiration from the popular Shinjuku Golden Gai region, the need for the activation to travel to multiple regions, and the current fascination with the tiny house movement, came the idea of a mobile Tiny House that held two bars. The house is a juxtaposition of Japanese craftsmanship and tradition while adding bold and modern touches to showcase the energy of the next generation.
Projekta ilgums: The projection began in Brooklyn NY on June 1st, 2019 at the last ever Pop Up dinner festival. The Tiny House is on tour making its way across the United States and by its completion will have visited the following cities:
June 1, Brooklyn, NY
June 11-12, Las Vegas, NV
July 11-13, Miami, FL
August 4, NYC, NY
August 23-25, Los Angeles, CA
August 17, Los Angeles, CA
September 21, Oakland, CA
September 28, San Francisco, CA
Darbības plūsma: The Tiny House was seamlessly designed to be a zen and calming experience for guests who enter one of the two main bars. Crafted to be an escape from the traditional chaos of a festival, the inside features soothing music, nature-inspired color tones, and AC to escape the summer heat. Each interior bar features 5 comfortable seats that face the main bartender to further learn about the spirits, cocktails, and Japanese culture. Furthermore, a rooftop lounge space is designed to host VIP guests and media to hang out and engage more deeply with the brand and it's ambassadors.
Komandas dalībnieki: Creative Director: Anthony Coppers
Creative & Design Director: Jennifer De Fouchier
Designer: Yu-Han Wang
Designer: Anna Pacult
Fabrication Manager: Paulius Daunoras
Project Director: Colin McKenzie
Project Manager: Victoria Pache
Production Manager: Jackie Hsu
Production Coordinator: Marissa Astolfi