Status Audio Zīmola identitāte — Ryan Paonessa

Darbs Status Audio Zīmola identitāte, kura autors ir Ryan Paonessa, ir augsti novērtēts un ļoti prestižās 2020 Bronzas balva A' Design Award ieguvējs kategorijā Reklāmas, mārketinga un komunikācijas dizains.

BronzasReklāma· 2020

Status Audio Zīmola identitāte

Autors: Ryan Paonessa

Klients: Ryan Paonessa Design

Bronzas balva A' Design Award ieguvējs kategorijā Reklāma

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Verificēt balvas statusu dizainam #98408

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Dizains

Par Status Audio Zīmola identitāte

Status Audio ir zīmola identitāte, kas izveidota Ņujorkā bāzētam austiņu uzņēmumam, kurš savu produkciju piedāvā tiešā veidā patērētājiem. Logotips atdarina vienkāršas skaņas viļņa raksta plūsmu, kur katrs burts seko vienam un tam pašam vertikālajam ceļam un lokam. Rafinētais skaņas viļņa raksts kalpo arī kā sekundārā zīme gadījumos, kad logotips nav nepieciešams. Krāsa un tipogrāfija apvieno vizuālo identitāti iepakojumā, tīmekļa vietnē, drukātajos materiālos un mārketinga materiālos. Uz austiņām nav nekāda logotipa – tikai unikāls produkta kods, kas atspoguļo minimālistisku un utilitāru pieeju. Iepakojums tiek piedāvāts vairākos izmēros.

Atzinība

Par Bronzas balva A' Design Award

Status Audio Zīmola identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Status Audio Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Status Audio Zīmola identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Izmēri un iepakojums: The packaging shown is offered in a variety of sizes and iterations based on the product.
Birkas: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Ražošanas tehnoloģija: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Dizaina izaicinājums: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Pētījums: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Iedvesma: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Projekta ilgums: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Darbības plūsma: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Komandas dalībnieki: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Attēlu autori: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.