Superlimao Zīmola identitāte — Ruis Vargas

Darbs Superlimao Zīmola identitāte, kura autors ir Ruis Vargas, ir augsti novērtēts un ļoti prestižās 2020 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2020

Superlimao Zīmola identitāte

Autors: Ruis Vargas

Klients: Laika

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Superlimao Zīmola identitāte

Superlimao ir zīmola identitāte, kas izveidota Brazīlijas arhitektūras birojam. Logotips iedvesmots no groteskā burtveidola, piešķirot atturīgu toni, kas kontrastē ar krāsainu ilustrāciju un rakstu sēriju. Identitāte ietver vizītkartes, uzlīmes aplokšņu aizzīmogošanai, institucionālu prezentāciju un plakātus. Plakāti tiek drukāti uz 75 gramu ofseta papīra un līmēti pie sienām un fasādēm, lai iezīmētu biroja galveno mītni un būvlaukumus. Vizuālā valoda var būt gan atturīga, gan izteiksmīga, atkarībā no vēstījuma un konteksta.

Atzinība

Par Bronzas balva A' Design Award

Superlimao Zīmola identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Superlimao Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Superlimao Zīmola identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Izmēri un iepakojums: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Birkas: Brand, poster, logotype, illustration, visual identity, Laika Design
Ražošanas tehnoloģija: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Dizaina izaicinājums: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Pētījums: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Iedvesma: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Projekta ilgums: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Darbības plūsma: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Patenti: Laika Design
Komandas dalībnieki: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Attēlu autori: Laika Design