Korea Sport Coach Federation Firmas Zīme Un Vizuālā Identitāte by Yena Choi and Jinha Seo

Korea Sport Coach Federation Firmas Zīme Un Vizuālā Identitāte by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2020

Korea Sport Coach Federation Firmas Zīme Un Vizuālā Identitāte

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

Bronzas balva A' Design Award Winner in Grafika Category

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Colors

The Design

About Korea Sport Coach Federation Firmas Zīme Un Vizuālā Identitāte

KSCF ir Korejas sporta nodaļa, kas pulcē ekspertus, kas saistīti ar sportu, ieskaitot aktīvos un bijušos nacionālās izlases spēlētājus, trenerus un sporta komandu īpašniekus. Sirds logotips ir novilkts no XY ass, kas attēlo sportista eiforiju un adrenalīnu, trenera centību un pieķeršanos savām komandām un vispārējo mīlestību pret sportu. Sirds logotips sastāv no četriem mīkla gabaliem: auss, bulta, pēda un sirds. Auss simbolizē klausīšanos, bultiņa simbolizē mērķi un virzienu, pēda simbolizē spējas, un sirds simbolizē aizraušanos.

The Recognition

About the Bronzas balva A' Design Award

Korea Sport Coach Federation Firmas Zīme Un Vizuālā Identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Korea Sport Coach Federation Firmas Zīme Un Vizuālā Identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Korea Sport Coach Federation Firmas Zīme Un Vizuālā Identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team