Mixed Reality Hologrāfiska instalācija by Aleksandr Volkov

Mixed Reality Hologrāfiska instalācija by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Sudraba balva A' Design Award in Pasākumu un notikumu dizains Competition Category.

SudrabaPasākums· 2020

Mixed Reality Hologrāfiska instalācija

by Aleksandr Volkov

Client: Economiton

Sudraba balva A' Design Award Winner in Pasākums Category

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Colors

The Design

About Mixed Reality Hologrāfiska instalācija

Jauktā realitāte ir interaktīva hologrāfiska instalācija, kas radīta izstādes stendam par Maskavas pilsētas enerģētikas stratēģiju. Instalācija balstīta uz Pepera spoka (Pepper's Ghost) principu, kas paplašināts ar papildu slāņiem. LED fona siena, trīs grīdas projektori un pie griestiem stiprināts LED apgaismojums darbojas kopā ar hologrāfisko foliju, spoguļiem un skaņu. Animēta gaisma un ēna piešķir projicētajiem objektiem spēcīgu klātbūtnes sajūtu. Apmeklētāji izvēlas tēmu skārienjutīgā ekrānā un vēro, kā gaisā parādās un izzūd figūras un grafiki.

The Recognition

About the Sudraba balva A' Design Award

Mixed Reality Hologrāfiska instalācija ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Mixed Reality Hologrāfiska instalācija būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Mixed Reality Hologrāfiska instalācija ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.