2019 National Card Collection Day Deck Fonosana Karatra Filalaovana nataon'i Alexander Chin

Ny endrika 2019 National Card Collection Day Deck Fonosana Karatra Filalaovana nataon'i Alexander Chin dia mpandresy sarobidy amin'ny 2020 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolamenaFonosana· 2020

2019 National Card Collection Day Deck Fonosana Karatra Filalaovana

nataon'i Alexander Chin

Mpanjifa: Seasons Playing Cards

Mpandresy A' Design Award Volamena amin'ny Sokajy Fonosana

41,871

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #101023

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny 2019 National Card Collection Day Deck Fonosana Karatra Filalaovana

Ny Deck-in'ny Andro Nasionalin'ny Fanangonana Karatra 2019 dia fonosana ifandraisana ho an'ny karatra filalaovana. Ny famolavolana dia nahazo aingam-panahy avy amin'ireo lapan'i Maroka, miaraka amin'ny sary sokitra intaglio maka tahaka ny vato voasokitra sy ny endrika jeometrika. Misy fanamby vita pirinty eo amin'ny sisiny manasa ny mpampiasa hamoha ny vavahady. Ny fampiakarana ilay andohalambo amin'ny alalan'ny lalan'ny lavaka fanalahidy dia mampiseho ny dingana voalohany. Fitaratra manokana mandalo lafiny roa manana hatevin'ny 30 isan-jato no manafina efitrano iray izay miseho rehefa ampidirina hazavana ao anatiny. Ny fampisehoana farany dia mampiseho lalantsara mirehitra miverimberina. Ireo karatra dia voarakotra effet tile mamirapiratra mivoitra.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana 2019 National Card Collection Day Deck Fonosana Karatra Filalaovana, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana 2019 National Card Collection Day Deck Fonosana Karatra Filalaovana izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana 2019 National Card Collection Day Deck Fonosana Karatra Filalaovana dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
Refy & Fonosana: Width 68mm x Depth 22mm x Height 90mm
Marika: Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
Teknolojia Famokarana: Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
Fanamby Endrika: The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
Fikarohana: The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
Aingam-panahy: Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
Faharetan'ny Tetikasa: Designed in Morocco April 2019
Launched in Chicago, USA October 2019
Fizotr'asa: STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
Patanta: .
Mpikambana ao amin'ny Ekipa: Creative Director: Alexander Chin
Illustration & Design: Alexander Chin
Loharanon-tsary: Photography: Bryan Aellen