Winter Navel Fonosana Voasary by Chao Xu

Winter Navel Fonosana Voasary by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2020

Winter Navel Fonosana Voasary

by Chao Xu

Client: Caixiao Tian agricultural development pty ltd

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #101508

View at A' Design Award Press Release Award Badge

Colors

The Design

About Winter Navel Fonosana Voasary

Ny endrika dia ny hampiroboroboana ny voasary, antsoina hoe avaratra amin'ny ririnina, vokarina avy amin'ny toeram-pambolena organika. Ny fonosana dia misy boaty kely misy boaty, boaty fampahalalana, valopy ho an'ny mpizara volomboasary. Ny avaratra amin'ny ririnina dia azo alaina aorian'ny batisa amin'ny vanim-potoana efatra. ny fanambin'ny famolavolana dia ny haneho ny dikan'ny fanaovan-java-fitomboan'ny elongated sy ny endrika samihafa amin'ny hazo voasary mandritra ny vanim-potoana efatra ao amin'ny fonosana. Ny ekipa mpamolavola dia namorona sary izay nentanin'ny aingam-panahy sy ny tsangantsangana. Manamafy ny hevitry ny firindrana eo amin'ny natiora sy ny olombelona.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Winter Navel Fonosana Voasary, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Winter Navel Fonosana Voasary. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Winter Navel Fonosana Voasary dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Dimensions & Packaging: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Tags: package design, food package, fruit package, hand drawing
Production Technology: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Design Challenge: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Research: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspiration: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Project Duration: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Operation Flow: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Team Members: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu