Yi Music Tranokala by Manye Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Tranokala sy Tranonkala Competition Category.

VarahinaTranonkala· 2020

Yi Music Tranokala

by Manye Xu

Client: Xu Manye

A' Design Award Varahina Winner in Tranonkala Category

16,315

Verified Award Winner

Verify Award Status for #101416

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yi Music Tranokala

Yi Music dia tranokala natao hanehoana ny mozika sy ny kolontsain'ny vahoaka Yi, vondrom-poko vitsy an'isa any atsimoandrefan'i Shina. Ny kisary ao amin'ny tranokala dia nalaina avy amin'ny lamina sy rafitrafitr'ny Yi nentin-drazana. Ny pejy fandraisana dia mampiasa faribolana maitso mampiseho ny masoandro sy ny volana, izay manana anjara toerana lehibe amin'ny finoan'ny Yi. Ny mpitsidika dia afaka mihaino hira nataon'ireo mpihira Yi ary manamboatra poster mozika manokana ho zarainy amin'ny hafa. Ny pejy ahitana ny tantara dia manazava ny zava-manenoina nentin-drazana sy ny feony, ny pejy lalao kosa mitsapa ny fahaizana mihaino, ary misy fivarotana an-tserasera manolotra rakikira.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Yi Music Tranokala, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Yi Music Tranokala. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Yi Music Tranokala dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are many different types of music websites. Most of them are focusing on commercial pop music and so on. But the Yi Music website is designed for the purpose to let people know there is a mystery Yi culture in Southwest China. Yi people use their songs and voices to tell their stories about love, sadness, home, and beliefs. Yi Music is promoting cultural diversity and cultural communication platform.
Dimensions & Packaging: Website interface design, designed by photoshop and illustrator.
Tags: Yi nationality, Yi music
Production Technology: I used Adobe Illustrator to create icons that inspired by Yi traditional patterns and architectures. And also use photoshop to design the whole website interface and framework.
Design Challenge: It is very difficult to find out what kinds of patterns or colors can represent Yi culture. And this music website is not a commercial website but a cultural promoting website. It needs to be funny and interesting, and also functional and have educational meaning.
Research: There are more than 7 million Yi people live in China. Many Yi people live in the deep mountains in some provinces such as Yunnan and Sichuan. The Yi people believe in nature, ancestors, heaven and earth, sun and moon, etc. They are good at singing and dancing. The grandest festival of Yi is the Torch Festival. They have many unique totem patterns, embroidery crafts and musical instruments such as Yueqin.
Inspiration: I'm a Yi people who are one of the minority nationalities in China. It is always my interest to promote my culture to the world. We have our own language and culture. However, due to urbanization and the poor economy in the Yi region, many young people move out of our own homeland and gradually forget our own unique culture and language as well. Our culture nowadays is gradually disappearing and our people spread in many different places and forget our cultural roots. For me, my great great grandfather had moved from Yi village to Guangxi Province a long time ago, so I am also no so familiar with Yi culture. But I want to search my roots and protect Yi culture. Yi people good at singing and dancing, we use songs to tell our traditional legends and stories. And music is a format without boundaries and limitations, it is also a great way for people to know Yi culture from our music.
Project Duration: Guangzhou, China
Operation Flow: This is a conceptional project. Yi people believe in homeland and ancestor, gods of fire and moon. People can see all those factors in the home page. The green circle represents both sun and moon, these are great gods of Yi people. You can listen to Yi music from Yi singers after you click the home page and you can also share the song with your friends by creating your own DIY music poster in DIY sharing page. Then when you click the history page buttom, you will see the traditional instruments of Yi and know their names and their sounds. After you learn Yi music history and their stories, you can enter the game page and play a music game that you need to listen a part of tone from a Yi song, then figure out what instrument and tone it has used in this song. What's more, if you like Yi songs, you can also buy a music album in the online shop to support Yi singers, let them to create more beautiful songs in the future and also encourage more Yi children to purchase their music dreams.
Patents: NONE
Team Members: Xu Manye
Image Credits: Image #1: Designer Xu Manye, Yi Music, 2020.
Image #2: Designer Xu Manye, Yi Music, 2020.
Image #3: Designer Xu Manye, Yi Music, 2020.
Image #4: Designer Xu Manye, Yi Music, 2020.
Image #5: Designer Xu Manye, Yi Music, 2020.