2019 Admissions Welcome Package DGUT Boaty Fanomezana Fandraisana Mpianatra by Ruikang Xie

2019 Admissions Welcome Package DGUT Boaty Fanomezana Fandraisana Mpianatra by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2021

2019 Admissions Welcome Package DGUT Boaty Fanomezana Fandraisana Mpianatra

by Ruikang Xie

Client: Xiexie Design

A' Design Award Varahina Winner in Fonosana Category

12,051

Verified Award Winner

Verify Award Status for #102057

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2019 Admissions Welcome Package DGUT Boaty Fanomezana Fandraisana Mpianatra

Ny Fonosana Fandraisana ho an'ny 2019 dia bokotra fanomezana natao ho an'ny mpianatra vaovao ao amin'ny oniversite any Dongguan, Sina. Ny famolavolana dia mamita andiany fahitana telo taona miorina amin'ny fitomboana voajanahary, manomboka amin'ny famafazana sy fitsimohana ka hatramin'ny famoazana voa. Ny lychee mena avy any Lingnan no lasa endrika fototra, ary ny sisin'ny vava boaty dia tapahana amin'ny endrika lychee malalaka. Misy karatra hazo sokitra amin'ny laser izay azo forohina ho lasa firavaka lychee misy telo dimansiona. Ao anatin'ny boaty dia misy taratasy, kitapo lamba, sarintany momba ireo toerana ara-tantara amin'ny tolona lokaly, marika, tapakila ary fanomezan-dalana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana 2019 Admissions Welcome Package DGUT Boaty Fanomezana Fandraisana Mpianatra, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana 2019 Admissions Welcome Package DGUT Boaty Fanomezana Fandraisana Mpianatra. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana 2019 Admissions Welcome Package DGUT Boaty Fanomezana Fandraisana Mpianatra dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
Tags: Gift box, freshman, inspirational, humanities, cultural and creative packaging
Production Technology: The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
Design Challenge: The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
Research: The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
Inspiration: The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
Project Duration: Started in July 2019, completed in September, completed in Dongguan, China
Operation Flow: The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
Image Credits: Image #1-5 Zhang Jingwen