Eyesight Nutrition Package Fonosana Boaty Fanomezana by Ruikang Xie

Eyesight Nutrition Package Fonosana Boaty Fanomezana by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2021

Eyesight Nutrition Package Fonosana Boaty Fanomezana

by Ruikang Xie

Client: Xiexie Design

A' Design Award Varahina Winner in Fonosana Category

10,178

Verified Award Winner

Verify Award Status for #102228

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eyesight Nutrition Package Fonosana Boaty Fanomezana

Eyesight Nutrition Package dia boaty fanomezana noforonina ho an'ny faha-35 taonan'ny marika optika iray. Karatra mafy no nanaovana ilay boaty, ary ny refiny dia 290 amin'ny 290 amin'ny 290 milimetatra. Boaty kely efatra no tantanan'ny fanamafisana andriamby amin'ny rindrina efatra, ary boaty entona afovoany kosa mihazona kalandrie, fototra fanohanana ary taratasy fahazoan-tombony (coupons). Ny lafiny tsirairay dia maneho zaravela iray ho an'ny sehatra voafantina, taratasy toromarika vita pirinty misy tantaran'ny marika ary fanomezana kely. Ny rafitra iray manontolo dia tafavory amin'ny tanana. Ny famolavolana dia mampifandray ny tantaran'ny marika amin'ny sehatra fiainana andavanandro, fanaovana fanatanjahantena, fialam-boly ary fitsangatsanganana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Eyesight Nutrition Package Fonosana Boaty Fanomezana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Eyesight Nutrition Package Fonosana Boaty Fanomezana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Eyesight Nutrition Package Fonosana Boaty Fanomezana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
Dimensions & Packaging: 290mmx290mmx290mm
Tags: Glasses, nutrition, packaging design, brand humanities
Production Technology: The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
Design Challenge: In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
Research: The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
Inspiration: The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
Project Duration: Started in October 2019 and completed in November, all completed in Dongguan, China
Operation Flow: The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
Image Credits: Image #1-5 Lin Jiahui