Hotel New Grand Ready-to-eat Meals Fonosana Sakafo by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Fonosana Sakafo by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award Volamena in Famolavolana Fonosana Competition Category.

VolamenaFonosana· 2021

Hotel New Grand Ready-to-eat Meals Fonosana Sakafo

by Kazuaki Kawahara

Client: Hotel New Grand

A' Design Award Volamena Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #114030

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Colors

The Design

About Hotel New Grand Ready-to-eat Meals Fonosana Sakafo

Ny Hotel New Grand Ready-to-eat Meals dia famolavolana fonosana ho an'ny sakafo efa voaomana, anisan'izany ny lasopy karé misy hen'omby, karé misy akoho ary saosy pasta Napolitan. Vita amin'ny baoritra ilay boaty ary mampiasa sary vilany lehibe fandrahoana ho singa grafika fototra. Ny famolavolana minimalista dia misoroka ny sary an-tsoratra sy ny sarin-tsakafo izay fahita matetika amin'ny fonosan'ny sakafo efa voaomana. Ny tanjona dia ny hampita ny fomban-drazana sy ny voninahitry ny hotely kilasika iray any Yokohama miaraka amin'ny endrika mahafatifaty kely. Ity fonosana ity dia mifanaraka amin'ny sakafo any an-trano ary voafidy ho fanomezana ihany koa.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Hotel New Grand Ready-to-eat Meals Fonosana Sakafo, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Hotel New Grand Ready-to-eat Meals Fonosana Sakafo izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Hotel New Grand Ready-to-eat Meals Fonosana Sakafo dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.