Changle Fonosana Toaka by Hai Xia Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2021

Changle Fonosana Toaka

by Hai Xia Huang

Client: Yuto Group

A' Design Award Vy Winner in Fonosana Category

10,901

Verified Award Winner

Verify Award Status for #116260

View at A' Design Award Press Release Award Badge

Colors

The Design

About Changle Fonosana Toaka

Ny Changle dia famolavolana fonosana ho an'ny divay mahasalama sinoa iray. Ny boaty ivelany dia vita amin'ny taratasy corrugated ary azo hafolaka mitampify ho an'ny fitaterana, ary avy eo atambatra haingana any amin'ny toby fameno. Ny fanofahana ny boaty dia mitsitsy habaka fitaterana sy vidiny. Ny sary aseho dia hazo maitso mandrakariva izay mitombo miakatra sy miparitaka, miaraka amin'ny sehatra Ganoderma, vorondriaka (crane) ary havoana Nanshan. Ny Longan, medlar ary Angelica dahurica dia tafiditra ihany koa ao amin'ny sary. Loko retro malefaka no ampiasaina. Ny boaty dia manana refy 100 amin'ny 100 amin'ny 270 milimetatra ary mahazaka tavoahangy 500 mililitatra.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Changle Fonosana Toaka, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Changle Fonosana Toaka. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Changle Fonosana Toaka dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Dimensions & Packaging: Box：100mmx100mmx270mm
Bottle：500ml
Tags: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Production Technology: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Design Challenge: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Research: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Inspiration: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Project Duration: The project done within 1 months in Shenzhen.
Operation Flow: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Team Members: Designer:Huang Hai xia, Art direction:Li Yu Chun