Pepsi X SHFW Fitoeran-tsakafo Zava-pisotro by PepsiCo Design and Innovation

Pepsi X SHFW Fitoeran-tsakafo Zava-pisotro by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2021

Pepsi X SHFW Fitoeran-tsakafo Zava-pisotro

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Volafotsy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #118931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X SHFW Fitoeran-tsakafo Zava-pisotro

Pepsi X SHFW dia vata fitehirizana zava-pisotro voafetra isa noforonina ho an'ny Herinandron'ny Lamaody Shanghai Lohataona/Fahavaratra 2020 ary navoaka tany Shina. Anisan'ny rafitra fanondroana an-tsary midadasika kokoa novolavolaina ho an'io lanonana io ihany io vata io. Ny lohahevitry ny fizarana momba ny Fahatsapana sy ny Loharano no mitarika ny famolavolana ary maneho ny fikarohana fomba fijery samihafa. Ny endrika nentanin'ny singa voajanahary sy fitaratra dia atambatra ao anatin'ny habaka misy lafiny maro. Ny vokatr'izany dia mampifandray ny fanahin'ny marika Pepsi Black amin'ny asa isan-karazany nataon'ireo mpamorona lamaody naseho tamin'io lanonana io.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Pepsi X SHFW Fitoeran-tsakafo Zava-pisotro, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Pepsi X SHFW Fitoeran-tsakafo Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Pepsi X SHFW Fitoeran-tsakafo Zava-pisotro dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Tags: Packaging, Beverage
Inspiration: The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Team Members: PepsiCo Design & Innovation

Read the Press Release