Tazo Refresh Fonon'ny Zava-pisotro by PepsiCo Design and Innovation

Tazo Refresh Fonon'ny Zava-pisotro by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2021

Tazo Refresh Fonon'ny Zava-pisotro

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Volafotsy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #118943

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tazo Refresh Fonon'ny Zava-pisotro

Tazo Refresh dia famolavolana fonony ho an'ny andiana dite mangatsiaka avo lenta vonona hosotroina. Ity andiana ity dia mifototra amin'ny tsiron'ny marika telo efa fanta-daza, antsoina hoe Zen, Awake ary Passion. Voamarina ho voajanahary ireo dite ary tsy misy loko na fanamamiana artifisialy. Ny fonony dia atolotra amin'ny tavoahangy 12 ounce ho an'ny olona iray sy 42 ounce ho an'ny olona maro, vita amin'ny plastika % 100 avy amin'ny fanjifana. Ny loko matanjaka avy amin'ireo akora dia akambana amin'ny fotsy mba hanehoana mazava ny tsirony vaovao tsirairay eo amin'ny talantalana. Ny famolavolana dia mikendry ny hitazona ireo mpividy ankehitriny sy ny hisarika mpanjifa be sahy kokoa.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Tazo Refresh Fonon'ny Zava-pisotro, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Tazo Refresh Fonon'ny Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Tazo Refresh Fonon'ny Zava-pisotro dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release