Pepsi Culture Andiany Kapoaka Zava-pisotro Famoahana Voafetra by Dennis Furniss

Pepsi Culture Andiany Kapoaka Zava-pisotro Famoahana Voafetra by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award Volamena in Famolavolana Fonosana Competition Category.

VolamenaFonosana· 2021

Pepsi Culture Andiany Kapoaka Zava-pisotro Famoahana Voafetra

by Dennis Furniss

Client: Pepsi

A' Design Award Volamena Winner in Fonosana Category

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Colors

The Design

About Pepsi Culture Andiany Kapoaka Zava-pisotro Famoahana Voafetra

Ny Pepsi Culture dia andiany kapoaka famoahana voafetra noforonina ho an'ny marika zava-pisotro mamy iray any Meksika. Kapoaka enina azo angonina no mandrafitra ity andiany ity, ary ny kapoaka tsirairay dia misolo tena tanàna meksikana iray. Ny tantara eo an-toerana, ny fomban-drazana ary ny firesahana momba ny zavakanto dia adika ho lamina an-tsary izay mampifangaro ireo marika kolontsaina efa naharitra ela amin'ny fomba fanaovana famolavolana maoderina. Ny kapoaka tsirairay dia vita amin'ny aliminioma, mahazaka 12 aonsy ary vita amin'ny fanontana offset amin'ny fahitana avo lenta. Amidy tsirairay ireo kapoaka ary miaraka dia mandrafitra andiany iray maneho ny fahasamihafana isam-paritra.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Pepsi Culture Andiany Kapoaka Zava-pisotro Famoahana Voafetra, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Pepsi Culture Andiany Kapoaka Zava-pisotro Famoahana Voafetra izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Pepsi Culture Andiany Kapoaka Zava-pisotro Famoahana Voafetra dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.