Souldar Cracker Fonosana Sakafo Maivamaivana by Yeqin Chen

Souldar Cracker Fonosana Sakafo Maivamaivana by Yeqin Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2022

Souldar Cracker Fonosana Sakafo Maivamaivana

by Yeqin Chen

Client: Dali Foods Group

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #126515

View at A' Design Award Press Release Award Badge

Colors

The Design

About Souldar Cracker Fonosana Sakafo Maivamaivana

Ny Souldar Cracker dia famolavolana fonosana ho an'ny sakafo maivamaivana biscuit misy sôda tsiro sôkôla. Ny vokatra dia napetraka eo afovoan'ny endrika ivelan'ny fonosana. Eo ankavia, misy fandaharana mazava mametraka ireo cracker amin'ny halavirana samihafa mba hanitarana ny fahatsapana ny habaka ao anatin'ny faritra voafetra. Misy ranom-boankazo sôkôla midina avy eny amin'ny tampon'ny fonosana toy ny orana, mampiova ny sehatra tsy mihetsika ho sehatra maneho hetsika. Ny loko volontany dia ampiasaina ho loko fototra hanehoana ny tsiro. Ny fonosana ivelany dia vita amin'ny taratasy ivory board, ary ny singa voafantina dia asiana marika volamena (gold stamping). Ny cracker tsirairay dia voafono manokana ao anatin'ny boaty.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Souldar Cracker Fonosana Sakafo Maivamaivana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Souldar Cracker Fonosana Sakafo Maivamaivana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Souldar Cracker Fonosana Sakafo Maivamaivana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Dimensions & Packaging: Size: 210(L)*150(W)*50(H) mm
Tags: Chocolates, soda cracker, snacks, Packaging Design, Branding
Production Technology: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Design Challenge: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Research: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Project Duration: The project started in May 2020 and completed on July 2020, Shantou.
Operation Flow: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patents: Copyrights belong to Dali Foods Group, 2020.
Team Members: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Image Credits: Yeqin Chen