Staom Jewelry Atin'ny Zaridaina Firavaka by Rong Zeng

Staom Jewelry Atin'ny Zaridaina Firavaka by Rong Zeng is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VarahinaAnatiny· 2022

Staom Jewelry Atin'ny Zaridaina Firavaka

by Rong Zeng

Client: Xad

A' Design Award Varahina Winner in Anatiny Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Staom Jewelry Atin'ny Zaridaina Firavaka

Ny Staom Jewelry dia atin'ny zaridaina firavaka mirefy 200 metatra toradroa miaraka amin'ny haavon-drihana manodidina ny 3 metatra. Ny endri-javatra dia miorina amin'ny hevitra hoe ny diamondra sy ny izao rehetra izao dia samy maneho ny maharitra mandrakizay. Mandalo lalana mihodidina ny mpitsidika, misy fidirana eo am-paran'ny lalana ary faritra misy fitaratra, amin'ny lamina manoro dia mahatsapa dia iray manomboka avy amin'ny tany mankany amin'ny habakabaka. Ampiasaina ny vy tsy misy harafesina mitovy amin'ny fitaratra, ny vato marbra fitaratra mainty, ny loko simenitra artistika ary ny vy tsy misy harafesina voasokitra. Ny taratry ny fitaratra sy ny endrika tsy mira dia mampihena ny fahatsapana rindrina ary mahatonga ny toerana hiseho ho tsy misy fetra.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Staom Jewelry Atin'ny Zaridaina Firavaka, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Staom Jewelry Atin'ny Zaridaina Firavaka. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Staom Jewelry Atin'ny Zaridaina Firavaka dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui