Tralock Fonosana Kadena Fanidiana by Bakhtiyar Baimurzayev

Tralock Fonosana Kadena Fanidiana by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2022

Tralock Fonosana Kadena Fanidiana

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

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Colors

The Design

About Tralock Fonosana Kadena Fanidiana

Ny Tralock dia fonosana natao ho an'ny kadena fanidiana valizy fitondrana. Ny boaty dia natao endrika valizy kely, izay mampifandray mivantana ny fonosana amin'ny tanjon'ilay vokatra. Ny anarany dia fitambaran'ny teny hoe travelling (fitetezam-paritra) sy lock (kadena), ary ny litera o ao amin'ny logo dia natao endrika lavaky ny fanalahidy. Sosona roa no mandrafitra ny firafiny. Ny fototra blister dia mihazona ny kadena sy ny fanalahidy amin'ny toerany, ary sosona kartona kosa mitondra ny sary vita pirinty. Misy fisokafana voatapaka (diecut) mamela ny mpividy hahita ny vokatra ao anatiny. Ny loko mamiratra dia mampiseho ny lohahevitra momba ny dia ary manampy ny fonosana hiavaka.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Tralock Fonosana Kadena Fanidiana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Tralock Fonosana Kadena Fanidiana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Tralock Fonosana Kadena Fanidiana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev