Grassy Premiados Fonosana Kafe nataon'i Dimitri Lociks

Ny endrika Grassy Premiados Fonosana Kafe nataon'i Dimitri Lociks dia mpandresy sarobidy amin'ny 2022 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2022

Grassy Premiados Fonosana Kafe

nataon'i Dimitri Lociks

Mpanjifa: Grassy Caffè

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

25,991

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #128993

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Grassy Premiados Fonosana Kafe

Grassy Premiados dia endrika fonosana ho an'ny kafe manokana Breziliana. Ny boaty dia manana endrika voajanahary sy modely nentanin'ny voan'ny mahogany, ny voan-kafe ary ny fiolahan'ny rafitra maotera Breziliana. Ny endrika modely dia mamela fanambaram-boninkazo sy fampisehoana miavaka eo amin'ny lalantsana. Ny boaty dia vita amin'ny karatôna miaraka amin'ny fandokoana matimaty (matte lamination), fanamboarana amin'ny hafanana (hot stamping) ary fanontam-pirinty tokan-doko. Ny kafe dia tehirizina ao anaty kitapo plastika misy valva izay miaro ny voa amin'ny oksizenina. Ny etikety mifikitra amin'ny fonon-tsarintany metalika dia manidy ny boaty sady mitondra ny fampahalalana momba ny vokatra, izay mamela fanovana haingana amin'ny vidiny mora.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Grassy Premiados Fonosana Kafe, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Grassy Premiados Fonosana Kafe. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Grassy Premiados Fonosana Kafe dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Refy & Fonosana: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Marika: package, Brazilian coffee, biomimetic, bio design,
Teknolojia Famokarana: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Fanamby Endrika: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Fikarohana: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Aingam-panahy: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Faharetan'ny Tetikasa: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Fizotr'asa: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Mpikambana ao amin'ny Ekipa: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Loharanon-tsary: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.