Bubly Bounce Fonosana Zava-pisotro by PepsiCo Design and Innovation

Bubly Bounce Fonosana Zava-pisotro by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2022

Bubly Bounce Fonosana Zava-pisotro

by PepsiCo Design and Innovation

A' Design Award Vy Winner in Fonosana Category

21,270

Verified Award Winner

Verify Award Status for #137233

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bubly Bounce Fonosana Zava-pisotro

Ny Bubly Bounce dia lahasa famolavolana fonosana zava-pisotro ho an'ny andiam-pisotro mikorontsana sy misy kafeina. Ity fonosana ity dia fanitarana ny andiam-pisotro mikorontsana efa misy, ary mampiseho ny fampidirana kafeina nefa tsy miditra amin'ny fomba fijery an'ny sary sy loko fampiasa amin'ny zava-pisotro mamelombelona (energy drinks). Tazomina ny loko matanjaka sy mamirapiratra, ny bobongana, ny fiarahabana malefaka ary ny sary tsiky, mba hijanonan'ny marika ho mora fantatra hatrany. Ny endrika famolavolana koa dia maneho ny fampiasana tsiro roa ao anatin'ny zava-pisotro iray. Ity rafitra ity dia natao mba hahasarika ireo mpividy efa mahazatra ny vokatra, sady hiavaka mazava eo amin'ny fitoeran-javatra amin'ny fivarotana.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Bubly Bounce Fonosana Zava-pisotro, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Bubly Bounce Fonosana Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Bubly Bounce Fonosana Zava-pisotro dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
Inspiration: The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.

Read the Press Release