Lay's 2021 Mood Match Fonosana Sakafo by PepsiCo Design and Innovation

Lay's 2021 Mood Match Fonosana Sakafo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2022

Lay's 2021 Mood Match Fonosana Sakafo

by PepsiCo Design and Innovation

A' Design Award Vy Winner in Fonosana Category

19,970

Verified Award Winner

Verify Award Status for #137243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's 2021 Mood Match Fonosana Sakafo

Ny Lay's 2021 Mood Match dia andiana fonosana sakafo maimaimpoana natao voafetra isa, noforonina ho an'ny fanomezana manokana tamin'ny tambajotra sosialy iray. Ahitana famolavolana efatra izy io, nalaina tahaka ny peratra "mood ring", izay samy mifandray amin'ny fahatsiarovana sy fihetseham-po tsara. Ny tanjona nambara dia ny hampifoha fahatsapana feno angovo na hanome fahatsapana fampiononana. Ny famolavolana tsirairay dia mifanentana amin'ny tsiro sy fihetseham-po iray: fankasitrahana ho an'ny Grilled Cheese sy Tomato Soup, fahatokiana amin'ny ho avy ho an'ny Cappuccino, herim-po ho an'ny Chili ary fifaliana ho an'ny Salted Caramel. Ny fonosana dia manome fialan-tsasatra fohy amin'ny fiainana andavanandro.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Lay's 2021 Mood Match Fonosana Sakafo, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Lay's 2021 Mood Match Fonosana Sakafo. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Lay's 2021 Mood Match Fonosana Sakafo dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiration: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Read the Press Release