Lay's Flavor Swap Influencer Kit Fonosana Sakafo by PepsiCo Design and Innovation

Lay's Flavor Swap Influencer Kit Fonosana Sakafo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2022

Lay's Flavor Swap Influencer Kit Fonosana Sakafo

by PepsiCo Design and Innovation

A' Design Award Vy Winner in Fonosana Category

20,209

Verified Award Winner

Verify Award Status for #137246

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Flavor Swap Influencer Kit Fonosana Sakafo

Ny Lay's Flavor Swap Influencer Kit dia famolavolana fonosana sakafo noforonina ho an'ny programa fahavaratra iray izay nitondra ny tsirony Funyuns sy Doritos ho ao amin'ny ronono mangidin'i Lay's. Ny fonosana dia mampitambatra ny endriky ny fonosan'i Lay's ankehitriny miaraka amin'ny lokon'ny marika mahazatra ho an'ny tsiro tsirairay: manga ho an'ny Cool Ranch ary maitso ho an'ny Funyuns. Ny lamina misy peratra mifanindry dia mampahatsiahy ny endriky ny ronono mangidina tany am-boalohany ary manasongadina ny fiaraha-miasa eo amin'ireo marika. Nisy koa kit iraisan'ny influencer novolavolaina sy nozaraina tamin'ireo olo-malaza amin'ny haino aman-jery mba hanombohana adihevitra momba ny programa.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Lay's Flavor Swap Influencer Kit Fonosana Sakafo, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Lay's Flavor Swap Influencer Kit Fonosana Sakafo. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Lay's Flavor Swap Influencer Kit Fonosana Sakafo dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Inspiration: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

Read the Press Release