Unless Agency Tranokala by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award Vy in Famolavolana Tranokala sy Tranonkala Competition Category.
VyTranonkala· 2022
Unless Agency Tranokala
Client: Unless agency
A' Design Award Vy Winner in Tranonkala Category
- 15,106
- Verified Award Winner
- Verify Award Status for #138097
The Design
About Unless Agency Tranokala
Unless Agency dia tranokala noforonina ho ampahany amin'ny mombamomba marika (brand identity) midadasika ho an'ny sampan-draharaha mpanolo-tsaina sy fifandraisana. Nokajiana ilay tranokala taorian'ny famakafakana ny tsena momba ny fironana, ny toerana misy ny mpifaninana ary ny fomba fanao eo amin'ilay sehatra, izay nitarika ho amin'ny fananganana sehatra maha-marika (brand platform) mamaritra ireo hafatra fototra. Ny endriky ny monogram'ny marika dia ampiasaina hanaovana endrika jeometrika boribory izay mandrafitra ny lahatsoratra sy ny sary ary miforona icons maneho ireo hevi-dehibe. Ny loko sy ny sary dia aingam-panahy avy amin'ny natiora sy ny tontolon'ny zava-tsoa (luxury), maneho ireo soatoavina sy ny fomba fiasa marina an'ilay sampan-draharaha.
The Recognition
About the A' Design Award Vy
Nandresy ny A' Design Award Vy ny famolavolana Unless Agency Tranokala, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Unless Agency Tranokala. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Unless Agency Tranokala dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
- Dimensions & Packaging
- Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.
The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared. - Tags
- (communication material) (web design) (digital design)
- Production Technology
- After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently
It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely. - Inspiration
- The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.
The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision). - Team Members
- Amandine Lantelme
Anna Cesa
Fanny de Bray.
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