Latrika Boutique Ny Atitany Amin'ny Efitrano Fampisehoana by Jenya Lykasova

Latrika Boutique Ny Atitany Amin'ny Efitrano Fampisehoana by Jenya Lykasova is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VarahinaAnatiny· 2022

Latrika Boutique Ny Atitany Amin'ny Efitrano Fampisehoana

by Jenya Lykasova

Client: LaTrika

A' Design Award Varahina Winner in Anatiny Category

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Verified Award Winner

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Colors

The Design

About Latrika Boutique Ny Atitany Amin'ny Efitrano Fampisehoana

Latrika, atolotra ao amin’ny efitrano fampirantiana. Ny palette anatiny dia vita amin'ny loko mavo sy beige. Ity rafitra loko ity dia manome sehatra tsara ho an'ny akanjo miloko voajanahary. Ny lokon'ny loko dia faritra misy toerana misy kirihitra sy hazo tena izy. Ny jiro manokana dia manampy amin'ny fanamafisana ny hazo amin'ny tsy fisian'ny tara-masoandro. Ny valindrihana mangarahara miaraka amin'ny niche hahazoana hazavana bebe kokoa no tena tsara indrindra ho an'ny faritra selfie. Ny efitrano fampisehoana dia toerana mangina eo afovoan'ny tanàna be olona, izay ahafahan'ny vehivavy rehetra miroboka ao anatin'ny toetry ny firaisana amin'ny natiora.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Latrika Boutique Ny Atitany Amin'ny Efitrano Fampisehoana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Latrika Boutique Ny Atitany Amin'ny Efitrano Fampisehoana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Latrika Boutique Ny Atitany Amin'ny Efitrano Fampisehoana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The showroom is a peaceful natural haven set in the middle of a bustling urban center. The design team opted for a combination of smooth wall surfaces as well as living masonry. Day and Night feature: a Night was used as a moon in the entranceway where rails house some of the brand's collections. A Sun features above the trees in the fitting room space. A wooden platform with a mirror framed by greenery evokes a riverside ambience helping visitors completely remove any thought of the frantic metropolis outside.
Dimensions & Packaging: Showroom area is 120 square meters
Сeiling height is 3600 mm
Tags: JL STUDIO, Jenya Lykasova, LaTrika brand, trees in the interior, moon lighting, moonlight light,
Production Technology: Live plants were used, as well as supplying a specialized lighting and irrigation system. There was also special stabilized moss employed, strawberry plants, driftwood and large stones. Given the age of the building, the use of these items had weight implications and as a result a thorough floor load calculation was carried out.
Design Challenge: The main challenges encountered were as follows: - short deadlines for design and implementation - The need to take into account all the technical nuances for the placement of live plants - the need to perform the calculation of loads on the floor - remote implementation (all architectural supervision processes were carried out online, it was the first time the design teams visited the interior after its implementation).
Research: To create the interior, the team researched the specifics of interior design in the retail sector.
Important aspects were the use of retail furniture, lighting placement, and dividing the space into zones. Monochrome walls were chosen as the basis so that clothes would look expressive. Selfie areas became the 'right' promotional strategy.
The research was also carried out which led to a concept of an additional plants' night lighting and a watering schedule.
The idea of 'plants in the interior' came as a result of a research on environmental issues in the country, which the clients conducted personally. The main message is that humans are part of nature.
Inspiration: The philosophy behind the LaTrika brand is based on the unison of mind, body and soul, and finding harmony with our surroundings. Every human is a reflection of the world around us, and LaTrika embraces and conveys our unbreakable connection with nature. The design team wanted to convey the brand's vision and mission by designing a calm and "organic" space. This would envelop visitors with an aura of light and unity, inviting them to become part of something truly unique.
Project Duration: The project started in March 2021 and was completed in May 2021
Operation Flow: A particular challenge here was to realize a unique selfie-zone that accurately conveys the brand's DNA and the designer's vision of the world. This is why the lighting in this part of the hall has been carefully designed to make every girl feel unique and confident in LaTrika's clothes. Above this area, there is a semi-transparent ceiling with a niche through which the sun's rays pass.
Image Credits: Image #1: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #2: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #3: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #4: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #5: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique , 2021.