Transam Carriers Maha-izy Ara-barotra (Brand Identity) by Maksim Zinchuk is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2022

Transam Carriers Maha-izy Ara-barotra (Brand Identity)

by Maksim Zinchuk

Client: NUMZ Graphics

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Transam Carriers Maha-izy Ara-barotra (Brand Identity)

Ny Transam Carriers dia maha-izy ara-barotra noforonina ho an'ny mpandraharaha fitaterana sy lojistika any Toronto, Kanada. Ny maha-izy azy dia miorina amin'ny Zubr, na Bison Eoropeanina, biby avy any Eoropa Atsinanana izay maneho ny maha-tokana sy ny hery. Ny lohan'ilay biby dia napetraka anaty telozoro, ary endri-tsoratra manokana miolaka no manome endrika mavitrika ny logo. Ny mavo sy ny mainty no loko fototra roa ampiasaina. Ampiharina amin'ny fiara mavesatry ny orinasa, ny tranokala, ny tambajotra sosialy, ny fitaovam-piraisana, ny dokambarotra ary ny vokatra fampiroboroboana ilay endrika. Ny telozoro mavo ao anatin'ny sary grafika no mahatonga ny marika ho fantatra mora eo amin'ny sehatra iasany.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Transam Carriers Maha-izy Ara-barotra (Brand Identity), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Transam Carriers Maha-izy Ara-barotra (Brand Identity). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Transam Carriers Maha-izy Ara-barotra (Brand Identity) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimensions & Packaging: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tags: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Production Technology: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Design Challenge: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Research: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspiration: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Project Duration: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Operation Flow: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Team Members: Designer: Maksim Zinchuk
Image Credits: Maxim Zinchuk, NUMZ Graphics