Siela Fonosana kosmetika ho an'ny ankizy by Olga Takhtarova

Siela Fonosana kosmetika ho an'ny ankizy by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2022

Siela Fonosana kosmetika ho an'ny ankizy

by Olga Takhtarova

Client: Sot B&d

A' Design Award Varahina Winner in Fonosana Category

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Colors

The Design

About Siela Fonosana kosmetika ho an'ny ankizy

Ny Siela dia endri-panonta fonosana ho an'ny andiam-boankazo kosmetika ho an'ny ankizy. Ny endrika dia mampiasa fantsona plastika fotsy 75 ml, haravoina amin'ny fanontam-poko (screen printing) sy fanontam-pady (pad printing). Ny sary voaravaka voatsipika dia napetraka eo afovoan'ny endrika, ary olona iray ihany no miseho ao amin'ny toerana sy toe-javatra samihafa manerana ny andiany. Ny fanavahana loko dia manampy ny mpividy hahafantatra tsara ny fahasamihafan'ny vokatra. Ny soratra dia nahenaina ho kely indrindra, mba ho azo fantarina haingana eo amin'ny fitaratra ny vokatra tokony ho vidiana. Ny fizahan-tany fotsy dia mitahiry ny fahamarinan-tsary hita mazava sy mora jerena.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Siela Fonosana kosmetika ho an'ny ankizy, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Siela Fonosana kosmetika ho an'ny ankizy. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Siela Fonosana kosmetika ho an'ny ankizy dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.