Shguijiu Dian Fonosana Tavoahangy Baijiu nataon'i Liang Chen

Ny endrika Shguijiu Dian Fonosana Tavoahangy Baijiu nataon'i Liang Chen dia mpandresy sarobidy amin'ny 2023 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolamenaFonosana· 2023

Shguijiu Dian Fonosana Tavoahangy Baijiu

nataon'i Liang Chen

Mpanjifa: Shanghai Guijiu Group Co., Limited.

Mpandresy A' Design Award Volamena amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #142667

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Shguijiu Dian Fonosana Tavoahangy Baijiu

Shguijiu Dian dia famolavolana fonosana ho an'ny Baijiu fanomezana avo lenta avy any Shanghai. Ny endriny dia nahazo aingam-panahy avy amin'ny Tilikambon'i Shanghai, ilay trano avo indrindra any Chine. Ny tavoahangy kristaly sy ny saron-tavoahangy vy mamirapiratra toy ny fitaratra dia hita toy ny endrika iray, miaraka amin'ny olioly miolikolika sy endrika tsy mifanaraka amin'ny lafiny roa. Ny boaty ivelany dia voarakotra volafotsy ary boribory lava, misy velarana miolikolika tsy ara-dalàna. Ny boaty ivelany dia mirefy 110 mm ny savaivony ary 330 mm ny haavony, ary ny tavoahangy dia mirefy 80 mm ny savaivony ary 300 mm ny haavony. Azo tehirizina sy aseho avokoa ireo ampahany roa ireo, izay mampihena ny fako.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Shguijiu Dian Fonosana Tavoahangy Baijiu, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Shguijiu Dian Fonosana Tavoahangy Baijiu izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Shguijiu Dian Fonosana Tavoahangy Baijiu dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Refy & Fonosana: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Marika: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Teknolojia Famokarana: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Fanamby Endrika: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Fikarohana: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Aingam-panahy: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Faharetan'ny Tetikasa: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Fizotr'asa: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Mpikambana ao amin'ny Ekipa: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Loharanon-tsary: Creative Director: Chen Liang