Mouled Bonbon Fonosana ho an'ny Vanim-potoana by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Fonosana Competition Category.
VyFonosana· 2023
Mouled Bonbon Fonosana ho an'ny Vanim-potoana
Client: Voila Dessert shop
A' Design Award Vy Winner in Fonosana Category
Verified Award Winner
Verify Award Status for #147557The Design
About Mouled Bonbon Fonosana ho an'ny Vanim-potoana
Ity dia famolavolana fonosana ho an'ny vatomamy vita amin'ny voanjo mitovy haben'ny bonbon, natao manokana ho an'ny fotoana Mouled. Ny foto-kevitry ny famolavolana dia mifototra amin'ny endrik'ny bonbon voafonosina namboarina araka ny halavan'ny fantsona. Notsorahin'ny mpamorona ho tsotra ny fetim-pirazanana Mouled ho lasa singa famantarana fototry izay mampiasa tsipika geometrika mazava. Namorona ny Saribakoly, ny Miaramila, ny Soavaly, ny Maso Ratsy, ary ny Voromailala izy tamin'ny alalan'ny balahazo loko velona. Tamin'ny fampiasana io fomba geometrika mitovy io, namorona ny tarehimsoratra Mouled Bonbon matevina izy ka nanambatra ny foto-kevitra. Ity Mouled Bonbon ity dia fomba maoderina amin'ny fankalazana nentin-drazana fahizay.
The Recognition
About the A' Design Award Vy
Nandresy ny A' Design Award Vy ny famolavolana Mouled Bonbon Fonosana ho an'ny Vanim-potoana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Mouled Bonbon Fonosana ho an'ny Vanim-potoana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Mouled Bonbon Fonosana ho an'ny Vanim-potoana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
- Dimensions & Packaging
- Tube Width 100 x Diameter 100 x Height 270
- Tags
- packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
- Production Technology
- These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
- Design Challenge
- Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual. - Research
- Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design. - Inspiration
- Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
- Project Duration
- The project started in August 2022 in Cairo and finished in October 2022 in Cairo
- Operation Flow
- This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
- Team Members
- Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby - Image Credits
- Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022
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