Nutrili Ny Marika Fanampin-Tsakafo by Cansu Dagbagli Ferreira

Nutrili Ny Marika Fanampin-Tsakafo by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2023

Nutrili Ny Marika Fanampin-Tsakafo

by Cansu Dagbagli Ferreira

Client: Nutrili

A' Design Award Vy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #147623

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Colors

The Design

About Nutrili Ny Marika Fanampin-Tsakafo

Fanampin-tsakafo matsiro, tombony tsy azo lavina. Nutrili dia momba ny fitondrana fanampin-tsakafo avo lenta, voajanahary ary maharitra. Cansu Dagbagli Ferreira dia nirahina hamorona ny mari-pamantarana marika sy ny famolavolana fonosana. Ny maha-izy azy hita maso dia maneho ny toe-tsaina tanora sy maoderina amin'ny marika, miaraka amin'ny fomba fiasa feno fahasahiana. Amin'ny ankapobeny, taratry ny maha-izy azy sy ny soatoavina ny marika. Ny famolavolana fonosana dia tsy vitan'ny hoe manintona fa natao am-pitandremana ihany koa mba hanintona ny mpihaino kendrena. Ny fampiasana loko marevaka sy typography lehibe dia mampita ny fifantohan'ny marika amin'ny akora madio sy madio.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Nutrili Ny Marika Fanampin-Tsakafo, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Nutrili Ny Marika Fanampin-Tsakafo. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Nutrili Ny Marika Fanampin-Tsakafo dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu