Volafotsy Fanabeazana · 2023
Ggaedok Famantarana ny Fanampin'ny Fianarana
- A' Design Award Volafotsy 2023 in Fanabeazana
- CLIENT: Mirae-N
- Estimated Number of Design Views: 614,612
- Verification code 52293C1E33 · Verify this award
Colors
About Ggaedok Famantarana ny Fanampin'ny Fianarana
Ggaedok dia maha-izy azy ho an'ny andiana boky fanampiny fianarana ny teny Koreana. Ny anarana hoe Ggaedok dia fanafohezana ny andian-teny Koreana hoe Ggaewooja Dokhaeryuk, izay manondro ny famohazana ny fahatokisan-tena sy ny fahaizana mamaky teny sy mahatakatra. Ny logo dia mampifangaro ny anarana amin'ny mari-piatoana (guillemets), nofidiana satria ny bikany dia mitovy amin'ny renisoratra sy zanatsoratra Koreana. Ireo loko foil amin'ny loko Pantone voafantina dia manasongadina ampahany amin'ireo mari-piatoana, ary ny fandrakofana matte dia mampitombo ny fahitana azy ireo. Ireo sarintsary vita pirinty ao amin'ny bokin'ny voambolana sy ny bokin'ny famakiana sy fahatakarana dia manampy fahalianana ho an'ny mpianatra.
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Ggaedok Famantarana ny Fanampin'ny Fianarana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Ggaedok Famantarana ny Fanampin'ny Fianarana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Ggaedok Famantarana ny Fanampin'ny Fianarana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Press Kit
- Unique Properties
- The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
- Dimensions & Packaging
- Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C
Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C - Tags
- Education, Print, Design, Branding
- Production Technology
- Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil. - Design Challenge
- It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read. - Research
- Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
- Inspiration
- Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
- Project Duration
- The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
- Operation Flow
- Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif
The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
