Lay's More Belgian Really Impossible Fonosana Sakafo by PepsiCo Design and Innovation

Lay's More Belgian Really Impossible Fonosana Sakafo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2023

Lay's More Belgian Really Impossible Fonosana Sakafo

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Volafotsy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #149717

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's More Belgian Really Impossible Fonosana Sakafo

Ny Lay's More Belgian Really Impossible dia famolavolana fonosana amin'ny andiany voafetra ho an'ny chips ovy amidy any Belzika. Ny fonosana dia mampiseho tsiro vaovao roa avy amin'ny faritra, novolavolaina niaraka tamin'ny Brussels Ketjep. Nasaina nandefa hevi-pamolavolana manana endrika mampiavaka ny faritra ny mpanjifa Belza, ary ny hevitra roa nahazo vato betsaka indrindra dia naseho sy nomena fankasitrahana teo amin'ny fonosana. Ity fomba fiasa ity dia valin'ny tsenan'ny sakafo maivana izay anolotran'ny marika eo an-toerana tsiro sy filazana mifanaraka amin'ny mpanjifa. Ny famolavolana dia mikendry ny hitazona ireo mpividy ny marika Lay's ankehitriny sy ny hisarika mpividy vaovao.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Lay's More Belgian Really Impossible Fonosana Sakafo, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Lay's More Belgian Really Impossible Fonosana Sakafo. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Lay's More Belgian Really Impossible Fonosana Sakafo dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Inspiration: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Read the Press Release