Doritos W and Y Fonosana Sakafo by PepsiCo Design and Innovation

Doritos W and Y Fonosana Sakafo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Natao Voafetra sy Manokana Competition Category.

VyNatao Voafetra· 2023

Doritos W and Y Fonosana Sakafo

by PepsiCo Design and Innovation

A' Design Award Vy Winner in Natao Voafetra Category

36,648

Verified Award Winner

Verify Award Status for #149719

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos W and Y Fonosana Sakafo

Ny Doritos W and Y dia famolavolana fonosana sakafo tokana amin'ny fotoana voafetra, natao ho fahatsiarovana ny tour farany nataon'ny mpikambana roa amin'ny reggaeton antsoina hoe Wisin and Yandel. Ity fonosana ity dia ampahany amin'ny rafitra endrika mifandray amin'ny bika sy endrika ankapobeny, izay natolotra tamin'ny fotoana voafetra. Ny fototra manaraka ny loko mena, fotsy ary manga izay hita amin'ny sainan'i Puerto Rico. Sary mainty sy fotsy natao amin'ny endriny manokana momba ilay mpikalo roa dia napetraka eo afovoan'ny fonosana, miaraka amin'ny soratra manentana ny tour manerantany antsoina hoe La Ultima Mision. Ny mari-pamantarana Doritos misy endriny misongadina dia aseho tsara eo amin'ny sisin'ny fonosana.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Doritos W and Y Fonosana Sakafo, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Doritos W and Y Fonosana Sakafo. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Doritos W and Y Fonosana Sakafo dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release