Lotus Moon Chinese Baijiu Fonosana Tavoahangy by Yingsong Chen

Lotus Moon Chinese Baijiu Fonosana Tavoahangy by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2023

Lotus Moon Chinese Baijiu Fonosana Tavoahangy

by Yingsong Chen

Client: Lian Yue Tai Distillery (China) Co., Ltd

A' Design Award Vy Winner in Fonosana Category

15,824

Verified Award Winner

Verify Award Status for #149739

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lotus Moon Chinese Baijiu Fonosana Tavoahangy

Ny Lotus Moon Chinese Baijiu dia famolavolana fonosana ho an'ny toaka sinoa iray. Ny tavoahangy dia vita amin'ny fitaratra maitso mangarangarana sady mangaramaso, izay mamela ny hazavana handeha ary maneho toy ny hazavan'ny volana. Ny endri-javatra dia mifandray amin'ny tononkalo klasika iray, izay isehoan'ny poety misotro irery sady manangana kaopy ho an'ny volana. Endrika olona manangana kaopy no aseho eo amin'ny fototry ny tavoahangy, ary hita amin'ny alalan'ny ranony, avy any ivohony, ny aloka iray. Azo ampiasaina indray ny takotaky ny tavoahangy, ohatra ho fitoeran'ny emboka manitra. Ny habetsahan'ny fonosana dia 140 amby 140 amby 260 milimetatra.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Lotus Moon Chinese Baijiu Fonosana Tavoahangy, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Lotus Moon Chinese Baijiu Fonosana Tavoahangy. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Lotus Moon Chinese Baijiu Fonosana Tavoahangy dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual.
Dimensions & Packaging: 140mmx140mmx260mm
Production Technology: Glass, Environmental cloth, plastic
Inspiration: Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry!
Team Members: Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng

Read the Press Release