Pepsi Black x Digital Shanghai FW Fonosana Zava-pisotro by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Fonosana Zava-pisotro by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Natao Voafetra sy Manokana Competition Category.

VyNatao Voafetra· 2023

Pepsi Black x Digital Shanghai FW Fonosana Zava-pisotro

by PepsiCo Design and Innovation

A' Design Award Vy Winner in Natao Voafetra Category

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Verified Award Winner

Verify Award Status for #149741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Black x Digital Shanghai FW Fonosana Zava-pisotro

Pepsi Black x Digital Shanghai FW dia fonosana zava-pisotro amin'ny andiany voafetra natao ho an'ny Shanghai Fashion Week. Ny fonosana dia maneho ny lohahevitry ny hetsika hoe Mamorona Toetra Vaovao. Faneva miloko maro no manodidina ny logo Pepsi, ary ny sary dia natao mitarina amin'ny lalana tokana mba hanehoana fanitarana ny fotoana sy ny habaka. Ireo sombin-tsary miloko rose sy maitso, izay novakiana sy narindra indray, dia napetraka amin'ny fotony mainty mba hahazoana endrika sahisahy sady maro sosona. Ny fifanindrian'ireo sary natarina dia mamorona hetsika glitch nomerika izay maneho ny fifandraisan'ny tontolo virtoaly sy ny tena zava-misy.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Pepsi Black x Digital Shanghai FW Fonosana Zava-pisotro, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Pepsi Black x Digital Shanghai FW Fonosana Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Pepsi Black x Digital Shanghai FW Fonosana Zava-pisotro dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release