Espresso Famantarana ny Kafe by Andromachi Kakava

Espresso Famantarana ny Kafe by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2024

Espresso Famantarana ny Kafe

by Andromachi Kakava

Client: ABC Design Communication

A' Design Award Vy Winner in Fonosana Category

15,166

Verified Award Winner

Verify Award Status for #152991

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Espresso Famantarana ny Kafe

Mitaky famolavolana manokana ny fonosana kafe noho ny fifaninanana lehibe. Ny fikarohana natao mifototra amin'ny famantarana loko ny espresso, dia nanome an'i Sottos Family sary hafa amin'ny lafiny estetika eo amin'ny fonosana. Noho izany, ny palet loko amin'ny fonosana dia mamaritra ny fifangaroan'ny kafe, mitarika ny fahatsiarovan'ny mpanjifa hampifandray ny loko amin'ny tsiro sy ny fofona mifanaraka aminy. Ny fandalinana dia novolavolaina lalina tamin'ny fiheverana ny fampivoarana fitaovana isam-paritra izay manasongadina ny marika kafe espresso Sottos Family.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Espresso Famantarana ny Kafe, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Espresso Famantarana ny Kafe. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Espresso Famantarana ny Kafe dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Dimensions & Packaging: Metallic Pouch: Width 155mm x Height 325mm
Tags: espresso, sottos, coffee,
Production Technology: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Design Challenge: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Research: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inspiration: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Project Duration: The project started in November 2019 in Athens and finished in December 2022 in Athens
Operation Flow: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Team Members: Costas Lakis
Andromachi Kakava