Blink App Fanentanana Sary by Bloom GmbH Nuernberg

Blink App Fanentanana Sary by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2024 A' Design Award Vy in Famolavolana Dokambarotra, Varotra ary Fifandraisana Competition Category.

VyDokambarotra· 2024

Blink App Fanentanana Sary

by Bloom GmbH Nuernberg

Client: andavis GmbH

A' Design Award Vy Winner in Dokambarotra Category

47,517

Verified Award Winner

Verify Award Status for #152995

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blink App Fanentanana Sary

Noho ny rindrambaiko Blink App vaovao, ny mpanadio tranobe dia manana fifehezana ny fizotry ny asany ary izany rehetra izany dia amin'ny fotoana mivantana. Ao amin'ity fanentanana sary ity, io fanamafisana io dia aseho amin'ny fomba mazava amin'ny alalan'ny fiovana ataon'ny mpampiasa ho mahery fo na sarivongana mihetsika, miaraka amin'ny fitaovana fanadiovana manokana. Ny hafatra nentin'ny meme "Io fotoana io rehefa..." dia manampy hatsikana amin'ny lohahevitra. Ity fanehoana sahy ity dia mamorona fifanoherana miavaka ao anatin'ny indostrian'ny fanadiovana izay manetriketrika matetika, ka mahasarika ny saina amin'ny vokatra.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Blink App Fanentanana Sary, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Blink App Fanentanana Sary. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Blink App Fanentanana Sary dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings.
Dimensions & Packaging: Striking image campaign in the relevant trade publications of the cleaning industry.
Tags: Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication
Production Technology: The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing.
Design Challenge: Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers.
Research: Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages:
1.Auditing: kick-off workshop, desktop research, presentation
2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation
3.Brand appereance
4.Staging
Inspiration: Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when...
Project Duration: The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year.
Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Art Director: Markus Walter
Text: Dieter Scheuerer
Composing: Andre Krenz
Account manager: Ulrike Landauer