Jiao Yu Gin Fonosana Tavoahangy Gin nataon'i Laizhou Distillery

Ny endrika Jiao Yu Gin Fonosana Tavoahangy Gin nataon'i Laizhou Distillery dia mpandresy sarobidy amin'ny 2024 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2024

Jiao Yu Gin Fonosana Tavoahangy Gin

nataon'i Laizhou Distillery

Mpanjifa: Laizhou Distillery

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

37,924

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #154181

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Jiao Yu Gin Fonosana Tavoahangy Gin

Jiao Yu Gin dia famolavolana fonosana noforonina ho an'ny gin vokarina any Sichuan, Shina. Ny tavoahangy fitaratra manga lanitra dia manana vatana mahia miolikolika misy sary mivohitra endrika tenona volotsangana eo amin'ny velarany. Ireo sary mivohitra ireo dia maneho ny kolontsain'ny fanenomana volotsangana any amin'ny faritr'i Sichuan sy Chongqing. Ny velarana misy sary mivohitra dia manome fitazonana mahazo aina sy fahatsapana misy sosona rehefa kasihina. Ny etikety taratasy volotsangana mety lo dia mampiseho ny mombamomba ny vokatra amin'ny fandaharana mazava miaraka amin'ny loko mifanohitra. Tsentsina hazo oaka no manidy ny tavoahangy ary mamela ny tavoahangy hidiana indray isaky ny fampiasana. Ny fitaratra, ny etikety ary ny tsentsina dia azo havaozina indray.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Jiao Yu Gin Fonosana Tavoahangy Gin, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Jiao Yu Gin Fonosana Tavoahangy Gin. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Jiao Yu Gin Fonosana Tavoahangy Gin dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Refy & Fonosana: product dimensions, 76 mm x 76 mm x 279 mm
Marika: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Teknolojia Famokarana: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Fanamby Endrika: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Fikarohana: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Aingam-panahy: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Faharetan'ny Tetikasa: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Fizotr'asa: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Mpikambana ao amin'ny Ekipa: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen