A Garden for All Famolavolana Endri-taratasy by Danne Ojeda

A Garden for All Famolavolana Endri-taratasy by Danne Ojeda is a highly esteemed winner of the very prestigious 2024 A' Design Award Volafotsy in Famolavolana Fanabeazana, Fitaovana Fampianarana ary Votoaty Fanofanana Competition Category.

VolafotsyFanabeazana· 2024

A Garden for All Famolavolana Endri-taratasy

by Danne Ojeda

Client: School of Art, Design and Media, Nanyang Technological University, Singapore.

A' Design Award Volafotsy Winner in Fanabeazana Category

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Verified Award Winner

Verify Award Status for #154557

View at A' Design Award Press Release Award Badge

Colors

The Design

About A Garden for All Famolavolana Endri-taratasy

Tetikasa fanabeazana ity tetikasa ity. Asa naomena ny mpianatra ambaratonga fahatelo avy amin'ny School of Art, Design and Media, NTU, Singapore, momba ny Famolavolana Endri-taratasy izany. Ny asa dia ny famolavolana Drop Caps ho fianakavian-taratasy ho an'ny tsirairay amin'ny mpianatra. Ny vokatra dia fianakavian-taratasy maro noforonin'ny mpianatra ary naka aingam-panahy tamin'ny zavamaniry, biby, ary endri-javatra miavaka amin'ny Zaridainam-boasary Singapore. Avy amin'izany, ny Drop Caps tsara indrindra dia natonta tao amin'ny boky A Garden For All, navoakan'ny trano famoahan-boky Epigram Books any Singapore.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana A Garden for All Famolavolana Endri-taratasy, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana A Garden for All Famolavolana Endri-taratasy. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana A Garden for All Famolavolana Endri-taratasy dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Original Drops Caps were inspired on natural elements found in the Singapore Botanic Gardens, Singapore First UNESCO World Heritage Site.
Dimensions & Packaging: Variable dimensions.
Tags: Botanical Garden Singapore, Original Drop Cap Design, Typography, Education, ADM, NTU.
Production Technology: This project originated as part of a teaching assignment in the course 'Typography III'. It is an industry oriented assignment whose outcome is the publishing of the produced typographical works, emulating a real design commissioned scenario. To this effect, a group of students from 'Typography III' course from the School of Art, Design and Media (ADM), were invited to collaborate with Epigram Books under the Creative Direction of Associate Professor Danne Ojeda. Students conducted field research in Singapore Botanic Gardens, after which they created original Drop Caps in the form of contemporary illustrated type designs for the book 'A Garden for All'.
Design Challenge: To find a unique design direction that will respond to the research abstract, to design and develop a coherent typographical system that carries the essence of the various features of the Singapore Botanical Gardens.
Research: To design Drop Caps typographic prototypes, that depict the variety and richness of the Singapore Botanic Gardens, flora, fauna, and any other relevant elements found in situ. This is Singapore First UNESCO World Heritage Site.
Inspiration: TYPOlogy is an educational project. It was an assignment on Typography Design given to tertiary education students from the School of Art, Design and Media, NTU, Singapore. The assignment was for each student to design DROP CAPS as a font family (See images and attached PDF). The outcome was multiple font families created by students and inspired by the flora, fauna, and unique features of the Singapore Botanic Gardens. From this, the best of the best DROP CAPS were printed in the book A GARDEN FOR ALL, published by the prestigious editorial Epigram Books in Singapore (See the last part of the PDF attached with the chapters of A GARDEN FOR ALL, with the original DROP CAPS designed for this book).
Project Duration: The project TYPOLogy: A Garden for all, latest 8 weeks in total. It took place in Singapore, from September to November 2022.
Operation Flow: The Drop Caps are used in the different sections of the book 'A Garden for All', published by Epigram Books, Singapore.
Patents: The copyright rests with the authors.
Team Members: Creative direction of Danne Ojeda.
Image Credits: All design/authors of the Drop Caps and Epigram Books, Singapore