Hankany amin'ny votoaty
White and Blue Porcelain Fonosana Tavoahangy Toaka nataon'i Hai Zhu

Ny endrika White and Blue Porcelain Fonosana Tavoahangy Toaka nataon'i Hai Zhu dia mpandresy sarobidy amin'ny 2024 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.


VarahinaFonosana· 2024

White and Blue Porcelain Fonosana Tavoahangy Toaka

nataon'i Hai Zhu

Mpanjifa: Shanxi Blue and White Porcelain Distillery Co., Ltd

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

17,607

Loko

Ny Endrika

Momba ny White and Blue Porcelain Fonosana Tavoahangy Toaka

Ny White and Blue Porcelain dia endrika fonosana tavoahangy noforonina ho an'ny Baijiu Sinoa avo lenta. Ny endriky ny tavoahangy dia manaraka ny vase Yuhuchun mitovy endrika amin'ny voankazo poara, ary ny vozony tsotra dia mahatonga ny toaka ho mora tantanana sy hatolotra. Ny endriky ny loko manga sy fotsy dia avy amin'ny porcelaine nentim-paharazana ary ampiharina amin'ny teknika underglaze avy any Jingdezhen. Sary Loong volamena sy tarehin-tsoratra amin'ny zodiaka Sinoa no manaravaka ny velarany, ary ny takotra kosa dia mitovy endrika amin'ny lohan'ny Loong. Endrika roa no noforonina ho an'ny toaka nahandro nandritra ny 30 taona sy 50 taona.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana White and Blue Porcelain Fonosana Tavoahangy Toaka, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana White and Blue Porcelain Fonosana Tavoahangy Toaka. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana White and Blue Porcelain Fonosana Tavoahangy Toaka dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana
This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by blue and white porcelain, exuding a refreshing and coordinated appeal. Its sleek body mirrors the contours of the pear shaped Yuhuchun vase celebrated in ancient poems, showing dynamic vitality and natural grace of curves. The vivid Loong motifs on the bottle captures the essence of Chinese culture with their distinctive patterns and colourway.
Refy & Fonosana
A one-pound package: 18.5 x 31 x 15mm
A three-pound package: 24.5 x 45 x 19mm
Marika
Packaging for Premium Chinese Baijiu, The Theme of the Loong, Blue and White Porcelain Culture, The Pear Shaped Yuhuchun Vase, Underglaze Technique
Teknolojia Famokarana
Treated through the sophisticated underglaze technique originating from Jingdezhen, the bottle rivals the beauty of the famed Yuhuchun vase. Its unique artistic effect evokes a rich traditional cultural ambiance. The cap is meticulously shaped like the head of the Loong, reflecting the premium quality and luxury of the packaging. The exquisite and distinctive Loong motifs on the bottle hold a universally recognized significance in Chinese Zodiac culture, symbolizing both power and prosperity.
Fanamby Endrika
The main challenge was to reinterpret traditional elements through modern design, all while creating visual depth and unfolding a narrative of traditional culture. In response, this packaging design not just inherits but also evolves the blue and white porcelain craftsmanship, and incorporates the theme of the Year of the Dragon, ultimately transcending the stereotypes of conventional liquor packaging. The outcome is a design with distinctive aesthetic appeal and profound cultural significance.
Fikarohana
This packaging design bridges the gap between traditional art and the tastes of modern consumers by integrating blue and white porcelain, as well as the historical and cultural significance of the Year of the Dragon. This fusion underscores a dedication to inheriting and innovating traditional culture and Chinese Baijiu industry. To highlight the premium quality and rarity of Chinese Baijiu, two distinct packaging variations have been crafted for the 30 year aged and 50 year aged varieties.
Aingam-panahy
The bottle serves not only as a liquor vessel, but also as a modern interpretation of blue and white porcelain culture. This packaging integrates elements of this renowned traditional porcelain culture, highlighting the allure and historical significance of traditional Chinese art. The inspiration from blue and white porcelain is enriched by the theme of the Year of the Dragon, adding a mysterious sense and auspicious symbolism to the packaging while celebrating the charm of traditional culture.
Faharetan'ny Tetikasa
The design and development of this packaging started in Chengdu at the end of 2023. It was introduced to the Chinese market in January 2024.
Fizotr'asa
To harmonize aesthetics with practicality, the design team has intricately adorned the bottle with original Loong motifs and outlined Chinese zodiac characters in gold, enriching the overall visual allure. The cap, shaped like the head of the Loong and coloured in gold, serves as a focal point, and elevates the opening experience into a unique and refined interaction with consumers. Modeled after the Yuhuchun vase, the bottle features a slender neck for easy handling while serving the liquor.
Mpikambana ao amin'ny Ekipa
Hai Zhu

Noharena

Tsidiho Ankoatr'i Designers.org

Mahità vokatra, serivisy ary tombontsoa avy amin'ireo mpiara-miasa amin'ny dokam-barotra.

Ny Endrika Tsara dia Mendrika Fankasitrahana Lehibe

Ny A' Design Award dia loka iraisam-pirenena ho an'ny endrika tsara, tsaraina amin'ny mpitsara. Mandraisa anjara amin'ny A' Design Award mba hahazoana tombontsoa hankasitrahana ara-kalitao, hahazoana laza, voninahitra ary fampahafantarana ny asanao. Asongadino ny asanao ho an'ny A' Design Award ary ifaninano mba hahazoana ny A' Design Prize sarobidy.

Asongadino