Imoment Andian-divay Alikaola Ambany by Hu Wan and Li Jianpeng

Imoment Andian-divay Alikaola Ambany by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Sakafo, Zava-pisotro ary Zavakanton'ny Fahandro Competition Category.

VarahinaZavakanton'ny Fahandro· 2024

Imoment Andian-divay Alikaola Ambany

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

A' Design Award Varahina Winner in Zavakanton'ny Fahandro Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Andian-divay Alikaola Ambany

Ny mpanjifa tanora dia mazàna misotro zava-pisotro misy alikaola ambany mba hahazoana fihetseham-po malefaka mitondra fialam-pitsaharana, hafaliana ary fizarana amin'ny hafa. Manampy azy ireo hiaina tsara kokoa ireo fotoana manokana amin'ny alalan'ny fisokafana ny zava-pisotro imoment, ny teboka fividianana lehibe amin'ny imoment dia ny fanoloran-tenany haneho fotoana manaitra, mahafinaritra ary tsy hay hadinoina ao anatin'ny andian-divay alikaola ambany amin'ny alalan'ny famolavolana izay miavaka amin'ny vokatra mitovy maro eny an-tsena. Amin'ny fampitambarana ny fahamamoana ara-maso sy ara-batana, ny vokatra dia manome traikefa mampiditra tanteraka momba ny mamo malefaka.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Imoment Andian-divay Alikaola Ambany, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Imoment Andian-divay Alikaola Ambany. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Imoment Andian-divay Alikaola Ambany dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng