Yellow Crane Tower Famonosana Rano by Jin Zhang

Yellow Crane Tower Famonosana Rano by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2024

Yellow Crane Tower Famonosana Rano

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #154744

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yellow Crane Tower Famonosana Rano

Rano loharano voajanahary hosotroina novokarin'ny Yellow Crane Tower izao. Mampiasa fomba fanaovana sary amin'ny tarehintsoratra ny mpamorona mba hanesorana ny fetra eo amin'ny soratra sy ny sary, ka mampiditra ny kolontsaina 3500 taona any Wuhan ao anatin'ny tarehintsoratra telo momba ny Yellow Crane Tower, ary manamafy hatrany ny marka sy ny tontolon-tanàna. Avy amin'ny vano mitondra ny tsy mety maty ao amin'ny White Cloud Yellow Crane no nahazoana ny aingam-panahy amin'ny famolavolana ny sarony tavoahangy, ka mampita ny hatsaran'ny tsy mety maty an'ny Yellow Crane Tower.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Yellow Crane Tower Famonosana Rano, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Yellow Crane Tower Famonosana Rano. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Yellow Crane Tower Famonosana Rano dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.