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Bits'n'Bites Tranonkala sy Fampiharana Finday by More By Us

Bits'n'Bites Tranonkala sy Fampiharana Finday by More By Us is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Tranokala sy Tranonkala Competition Category.


VarahinaTranonkala· 2024

Bits'n'Bites Tranonkala sy Fampiharana Finday

by More By Us

Client: More By Us

A' Design Award Varahina Winner in Tranonkala Category

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Verified Award Winner

Verify Award Status for #158877

Colors

The Design

About Bits'n'Bites Tranonkala sy Fampiharana Finday

Ny pejy fiantombohana an'ny Bits'n'Bites dia manome topi-maso momban'ny zavatra atolotr'ny fampiharana. Ny fampiharana dia mampiroborobo fifandraisana marina eo amin'ny mpandraharaha matihanina. Mitaiza fifandraisana manokana izy io ary mitantana ny fifandraisana eo am-pandraisany anjara amin'ny hetsika samihafa. Ny fampiharana dia manome hery ny mpampiasa hanombana izay hetsika manome tombontsoa betsaka indrindra amin'ny fanitarana ny tambajotran'izy ireo matihanina sy hamantarana fifandraisana mifanaraka. Ny tetikasa dia manasongadina ny manan-danja amin'ny fitaizana fifandraisana marina olombelona amin'ny olombelona, fa tsy miankina tanteraka amin'ny faharanitan-tsaina artifisialy.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Bits'n'Bites Tranonkala sy Fampiharana Finday, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Bits'n'Bites Tranonkala sy Fampiharana Finday. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Bits'n'Bites Tranonkala sy Fampiharana Finday dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Bits’n’Bites app builds genuine connections amongst business professionals. It fosters personal relationships, maintains, and organises their contacts when attending various events. The app enables users to analyse which events are most beneficial for expanding their professional network and determining if they have met the appropriate individuals. Bits’n’Bites emphasises fostering authentic human-to-human interactions, rather than relying on AI.
Dimensions & Packaging
The landing page is a Wordpress website together with Elementor builder. This technology was selected, so the project would be easier to grow and be managed by a marketing team.
Tags
Web Design, Website Design, UI design, Networking Website
Production Technology
For the Bits’n’Bites landing page, colour theory and Gestalt principles were applied to reflect the essence of the app. Vibrant greens, blues, and a soothing pink, recognised for their friendly and inviting qualities, were selected to harmonise with the app's identity, facilitating a seamless transition from the landing page to the app itself. Through the alignment of design elements and user-centric features, a cohesive experience that resonates with the audience was ensured, thereby enhancing satisfaction and retention.
Design Challenge
Transitioning the design from the app to the website posed a significant challenge. Ensuring coherence and user engagement across platforms required meticulous attention to diverse UX elements, including screen size and navigation. It was paramount to preserve the core identity of Bits’n’Bites throughout this transition. Despite the complexities involved, the team adeptly translated the app's design ethos into a seamless and intuitive website interface, thereby fostering user satisfaction and accessibility.
Research
The research targeted understanding user requirements in professional networking. Through conducting interviews and usability testing, insights were gathered. Tools like personal meetings, Zoom, and prototyping software enabled engagement with a diverse group of professionals. The findings uncovered a prevalent desire for genuine connections. Acknowledging the preference among some users for laptops/computers, a user-friendly website was developed, complementing the Bits’n’Bites app seamlessly.
Inspiration
The inspiration behind the Bits’n’Bites landing page was the creation of a simple yet engaging gateway that mirrors the app's core values. Vibrant colours and dynamic elements were selected to forge a welcoming atmosphere, placing emphasis on fun and innovation. This design philosophy sought to render the app's main features immediately comprehensible and inviting, guaranteeing a lively and contemporary user experience. The objective was to amalgamate visual appeal with functionality, showcasing the essence of the app in an intuitive and captivating fashion.
Project Duration
The project commenced in June 2023 in Sofia, Bulgaria, focusing on the app design and remains in progress. Currently in the MVP (Minimum Viable Product) stage, its release is anticipated within the next five months. The landing page has been made available online.
Operation Flow
The Bits’n’Bites landing page acts as a gateway for exploring the app, providing a sneak peek into its functionality and features. Users can navigate through the page with ease, uncovering key aspects of the app's mission and benefits. By scanning a QR code, they seamlessly transition to the app for further exploration. This intuitive interaction process affords a comprehensive understanding of the app's value proposition, ultimately boosting user engagement and satisfaction.
Patents
More By Us 2023
Team Members
Creative Director: Maria Burgelova
Lead Designer: Maria (Mimy) Yordanova
Senior Designer: Valeria Petrova
Designer: Vasil Tonev
Designer: Bozhidar Hadzhiev
Designer: Boris Savev
Designer: Beloslava Ivanova
Copywriter: Elisaveta Vakavchieva
Image Credits
People on images: Generated with AI by Midjourney
Mockups: Envato & Freepik
Video Sound: Envato

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